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ECONIS (ZBW)
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1
The effects of corporate social responsibility on customer-based brand equity : Spanish hypermarket case
Gutiérrez Rodríguez, Pablo
;
Cuesta Valiño, Pedro
; …
- In:
Economic research
30
(
2017
)
1,1
,
pp. 290-301
Persistent link: https://www.econbiz.de/10012223810
Saved in:
2
Notions for the successful management of the supply chain : learning with carrefour in Spain and carrefour in China
Cambra-Fierro, Jesús
;
Ruiz-Benítez, Rocío
- In:
Supply chain management : an international journal
16
(
2011
)
2
,
pp. 148-154
Persistent link: https://www.econbiz.de/10009010828
Saved in:
3
The relationship between store image and store brand equity : a conceptual framework and evidence from hypermarkets
Beristain, Jose Juan
;
Zorilla, Pilar
- In:
Journal of retailing and consumer services
18
(
2011
)
6
,
pp. 562-574
Persistent link: https://www.econbiz.de/10009375615
Saved in:
4
How store flyers affect consumer choice behaviour: national brands vs. store brands
Gázquez-Abad, Juan Carlos
;
Sánchez-Pérez, Manuel
- In:
European retail research
23
(
2009
)
1
,
pp. 1-20
Persistent link: https://www.econbiz.de/10003832144
Saved in:
5
Decomposing the sales promotion bump accounting for cross-category effects
Leeflang, Peter
;
Parreño Selva, Josefa
;
Dijk, Albert van
; …
- In:
International journal of research in marketing : IJRM ; …
25
(
2008
)
3
,
pp. 201-214
Persistent link: https://www.econbiz.de/10003809039
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