How store flyers affect consumer choice behaviour: national brands vs. store brands
Year of publication: |
2009
|
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Authors: | Gázquez-Abad, Juan Carlos ; Sánchez-Pérez, Manuel |
Published in: |
European retail research. - Wiesbaden : Springer Gabler, ISSN 1867-8785, ZDB-ID 2464915-6. - Vol. 23.2009, 1, p. 1-20
|
Subject: | SB-Warenhaus | Hypermarket | Printwerbung | Print advertising | Markenartikel | Brand | Handelsmarke | Store brand | Konsumentenverhalten | Consumer behaviour | Werbewirkung | Advertising effects | Spanien | Spain |
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