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~type_genre:"Article in journal"
~type_genre:"Konferenzschrift"
~subject:"Online-Marketing"
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High-energy ad content : a large-scale investigation of TV commercials
Yang, Joonhyuk
;
Xie, Yingkang
;
Krishnamurthi, Lakshman
; …
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 840-859
Persistent link: https://www.econbiz.de/10013389215
Saved in:
2
Advertising effectiveness for multiple retailer-brands in a multimedia and multichannel environment
Danaher, Peter J.
;
Danaher, Tracey S.
;
Smith, Michael S.
; …
- In:
Journal of marketing research
57
(
2020
)
3
,
pp. 445-467
Persistent link: https://www.econbiz.de/10012214143
Saved in:
3
Delusion in attribution : caveats in using attribution for multimedia budget allocation
Danaher, Peter J.
;
Heerde, Harald J. van
- In:
Journal of marketing research : JMR
55
(
2018
)
5
,
pp. 667-685
Persistent link: https://www.econbiz.de/10011957967
Saved in:
4
Impacts of multimodal information on smartphones
Drossos, Dimitris
;
Lekakos, George
;
Voulgari, Stamatoula
- In:
International journal of electronic marketing and …
8
(
2017
)
3
,
pp. 258-282
Persistent link: https://www.econbiz.de/10011849101
Saved in:
5
Internet marketing and advertising in the framework of new interactive and multimedia developments
Martensen, Anne
(
ed.
);
Singh, Jaywant
(
ed.
); …
-
2016
Persistent link: https://www.econbiz.de/10011665144
Saved in:
6
Search engine advertising effectiveness in a multimedia campaign
Zenetti, German
;
Bijmolt, Tammo H. A.
;
Leeflang, Peter
; …
- In:
International journal of electronic commerce : IJEC
18
(
2013/14
)
3
,
pp. 7-38
Persistent link: https://www.econbiz.de/10010360072
Saved in:
7
Comparing the relative effectiveness of advertising channels : a case study of a multimedia blitz campaign
Danaher, Peter J.
;
Dagger, Tracey S.
- In:
Journal of marketing research : JMR
50
(
2013
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10009786153
Saved in:
8
Users' consumption of healthcare videos on hospital web sites
Huang, Edgar
;
Bolchini, Davide
;
Jones, Josette F.
- In:
International journal of pharmaceutical and healthcare …
5
(
2011
)
1
,
pp. 43-53
Persistent link: https://www.econbiz.de/10009129586
Saved in:
9
A business model for mobile commerce applications using multimedia messaging service
Samanta, Swadesh Kumar
;
Woods, John
;
Ghanbari, Mohammed
- In:
International journal of business information systems : …
5
(
2010
)
4
,
pp. 418-439
Persistent link: https://www.econbiz.de/10003991148
Saved in:
10
Pricing display ads and contextual ads : competition, acquisition, and investment
Li, Yung-ming
;
Jhang-li, Jhih-hua
- In:
Electronic commerce research and applications
8
(
2009
)
1/6
,
pp. 16-27
Persistent link: https://www.econbiz.de/10003957890
Saved in:
11
Dem Nutzer über die Schulter geschaut
Frees, Beate
;
Bosenick, Tim
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
1
,
pp. 53-57
Persistent link: https://www.econbiz.de/10003435818
Saved in:
12
Wie aus Nutzern Kunden werden : Schlüssel zur Optimierung von Online-Kampagnen durch systematische Erfolgskontrolle
Schmeißer, Daniel Reza
;
Oberg, Nicola
;
Behrendt, Catharina
- In:
Planung & Analyse : Zeitschrift für Marktforschung und …
35
(
2007
)
1
,
pp. 58-63
Persistent link: https://www.econbiz.de/10003435829
Saved in:
13
Interaktive elektronische Medien - neue Wege für das Marketing : Dokumentation des 36. Münsteraner Führungsgesprächs vom 25./26. Februar 1999
Meffert, Heribert
(
ed.
)
-
1999
Persistent link: https://www.econbiz.de/10013330251
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