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~person:"Bell, Gordon H."
~person:"Heinrich, Jürgen"
~subject:"Conjoint analysis"
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A Plackett-Burman experiment to increase supermarket sales of a national magazine
Bell, Gordon H.
;
Ledolter, Johannes
;
Swersey, Arthur J.
- In:
Interfaces : the INFORMS journal on the practice of …
39
(
2009
)
2
,
pp. 145-158
Persistent link: https://www.econbiz.de/10003848090
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