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person:"Watson, Stevie"
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Bildverarbeitung
2
Image processing
2
Americans
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Amerikaner
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Consumer behaviour
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Ethnic discrimination
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Ethnische Diskriminierung
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Watson, Stevie
Dzyabura, Daria
4
Chen, Shanben
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Lin, Tao
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Abdullah Zawawi bin Haji Talib
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Journal of marketing communications
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Journal of promotion management : JPM
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ECONIS (ZBW)
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Ethical responses to public allegations of skin tone manipulation in print advertising : consumer indifference or consumer concern?
Watson, Stevie
;
Dejong, Penelope F.
- In:
Journal of promotion management : JPM
17
(
2011
)
4
,
pp. 396-406
Persistent link: https://www.econbiz.de/10009422514
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2
Skin color shades in advertising to ethnic audiences: the case of African Americans
Watson, Stevie
;
Thornton, Corliss G.
;
Engelland, Brian T.
- In:
Journal of marketing communications
16
(
2010
)
4
,
pp. 185-201
Persistent link: https://www.econbiz.de/10008650939
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