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301
Kommunikation im Gesundheitswesen : mit den Medien arbeiten : Kunden und Mitarbeiter erreichen
Berswordt-Wallrabe, Martin von
- In:
Sozialmarketing
.
2016
Persistent link: https://www.econbiz.de/10011633632
Saved in:
302
Integrated marketing communication and public relations : epideictic rhetoric, Kairos, and Ireland's vote yes campaign
Persuit, Jeanne M.
- In:
Integrated marketing communication : creating spaces …
,
(pp. 71-85)
.
2016
Persistent link: https://www.econbiz.de/10011558308
Saved in:
303
Kommunikation von Nachhaltigkeit : eine vergleichende Analyse des Schokoladen- und Fruchtsaftsektors
Klink, Jeanette
;
Langen, Nina
;
Hartmann, Monika
- In:
CSR und Lebensmittelwirtschaft : nachhaltiges …
,
(pp. 225-240)
.
2016
Persistent link: https://www.econbiz.de/10011516609
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304
Sprachliche Konstituierung von Unternehmensidentität am Beispiel der textuellen Selbstdarstellung von BASF
Burel, Simone
- In:
Von Fukushima zum Tanz der Banker - die (un)sichtbare …
,
(pp. 127-140)
.
2015
Persistent link: https://www.econbiz.de/10011502606
Saved in:
305
From communicative practices to communication strategies : a model of entrepreneurs' communication strategies in the start-up process
Ulvenblad, Pia
-
2015
Persistent link: https://www.econbiz.de/10011391975
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306
Facilitating trust : the benefits and challenges of communicating Corporate Social Responsibility online
Stoll, Mary Lyn
- In:
Handbook of research on business ethics and corporate …
,
(pp. 373-389)
.
2015
Persistent link: https://www.econbiz.de/10011584409
Saved in:
307
CSR online and in real terms : a critical analysis of controversial sectors in Hungary
Pataki, György
;
Szántó, Richárd
;
Matolay, Réka
- In:
Corporate social responsibility in the digital age
,
(pp. 241-264)
.
2015
Persistent link: https://www.econbiz.de/10010513423
Saved in:
308
Digital reflections of pharmaceutical companies and their CSR communication strategies
Grigore, Georgiana
;
Adi, Ana
;
Theofilou, Anastasios
- In:
Corporate social responsibility in the digital age
,
(pp. 221-239)
.
2015
Persistent link: https://www.econbiz.de/10010513424
Saved in:
309
A synoptic research overview of CSR amongst Romanian managers
Borţun, Dumitru
- In:
Corporate social responsibility in the digital age
,
(pp. 187-196)
.
2015
Persistent link: https://www.econbiz.de/10010513427
Saved in:
310
Using social media for CSR communication and engaging stakeholders
Ali, Imran
;
Jiménez-Zarco, Ana Isabel
;
Bicho, Marta
- In:
Corporate social responsibility in the digital age
,
(pp. 165-185)
.
2015
Persistent link: https://www.econbiz.de/10010513429
Saved in:
311
CSR and new battle lines in online PR war : a case study of the energy sector and its discontents
McQueen, David
- In:
Corporate social responsibility in the digital age
,
(pp. 99-125)
.
2015
Persistent link: https://www.econbiz.de/10010513432
Saved in:
312
Classifying social causes derived from the communication of CSR initiatives online : a theoretical and practical approach
Roșca, Mihai Ioan
;
Sarău, Andrei Claudiu
;
Vonțea, …
- In:
Corporate social responsibility in the digital age
,
(pp. 63-83)
.
2015
Persistent link: https://www.econbiz.de/10010513434
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313
The rhetorical citizenship of corporations in the digital age
Hoff-Clausen, Elisabeth
;
Ihlen, Øyvind
- In:
Corporate social responsibility in the digital age
,
(pp. 17-37)
.
2015
Persistent link: https://www.econbiz.de/10010513439
Saved in:
314
Everybody's job? : managing public relations in the age of social media
Kelleher, Tom
- In:
Public relations as relationship management : a …
,
(pp. 281-305)
.
2015
Persistent link: https://www.econbiz.de/10011309069
Saved in:
315
Culture-centered approach to public relations
Dutta, Mohan J.
;
Kumar, Rati
- In:
Public relations as relationship management : a …
,
(pp. 258-277)
.
2015
Persistent link: https://www.econbiz.de/10011309071
Saved in:
316
Examining the influence of organization : public relationships and organizational identification with a psychological group on institutional affiliation, behavioral intent, and eva...
Bruning, Stephen D.
;
Ledingham, John A.
- In:
Public relations as relationship management : a …
,
(pp. 130-143)
.
2015
Persistent link: https://www.econbiz.de/10011309091
Saved in:
317
A framework linking organization-public relationships and organizational reputation in public relations management
Yang, Sung-Un
;
Cha, Heewon
- In:
Public relations as relationship management : a …
,
(pp. 114-129)
.
2015
Persistent link: https://www.econbiz.de/10011309093
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318
The effect of relationships on reputation and reputation on relationships : a cognitive, behavioral study
Grunig, James E.
;
Hung-Baesecke, Chun-ju Flora
- In:
Public relations as relationship management : a …
,
(pp. 63-113)
.
2015
Persistent link: https://www.econbiz.de/10011309095
Saved in:
319
Revisiting organization-public relationship research for the past decade : theoretical concepts, measures, methodologies, and challenges
Huang, Yi-Hui Christine
;
Zhang, Yin
- In:
Public relations as relationship management : a …
,
(pp. 3-27)
.
2015
Persistent link: https://www.econbiz.de/10011309102
Saved in:
320
Zwischen Aufklärung und Skandal : Fernsehjournalismus und die Urlaubsbranche ; ein Interview mit Ralf Benkö (RTL)
Jockwer, Axel
;
Benkö, Ralf
- In:
Kundenorientierung und Kundenservice in der Touristik : …
,
(pp. 187-195)
.
2015
Persistent link: https://www.econbiz.de/10011333379
Saved in:
321
Corporate advertising at the age of social media
Aktan, Ercan
;
Ozupek, Mehmet Nejat
- In:
Handbook of research on effective advertising …
,
(pp. 197-212)
.
2015
Persistent link: https://www.econbiz.de/10011283753
Saved in:
322
Die Versicherungswirtschaft auf dem Weg zu wirklicher Kundenorientierung
Oletzky, Torsten
;
Staud, Natalie
;
Boltz, Jonas
- In:
Change Management in Versicherungsunternehmen : die …
,
(pp. 257-272)
.
2015
Persistent link: https://www.econbiz.de/10010460773
Saved in:
323
Global corporate resistance to public pressures : corporate stakeholder mobilization in the United States, Norway, Germany, and France
Walker, Edward T.
- In:
Corporate social responsibility in a globalizing world
,
(pp. 321-361)
.
2015
Persistent link: https://www.econbiz.de/10010528270
Saved in:
324
The netvertising image : netvertising image communication model (NICM) and construct definition
Stern, Barbara B.
;
Zinkhan, George M.
;
Holbrook, Morris B.
- In:
Advertising, promotion, and new media
,
(pp. 30-50)
.
2015
Persistent link: https://www.econbiz.de/10011708638
Saved in:
325
Building brands from the inside out : three practitioner stories
Allen, Chris T.
;
Carcieri, Matt
- In:
Strong brands, strong relationships
,
(pp. 285-294)
.
2015
Persistent link: https://www.econbiz.de/10011313562
Saved in:
326
Public relations for the next generation : an historical perspective on activism on behalf of children's broadcasting initiatives
Kovacs, Rachel
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 232-248)
.
2015
Persistent link: https://www.econbiz.de/10010481106
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327
The influence of message source and cultivation strategies in a nonprofit public relations context
Gardner, Liz
;
Seltzer, Trent
;
Phillips, Andrea L.
; …
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 219-231)
.
2015
Persistent link: https://www.econbiz.de/10010481107
Saved in:
328
Disaster public affairs training : a test of the crisis-adaptive public information model
Horsley, J. Suzanne
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 167-181)
.
2015
Persistent link: https://www.econbiz.de/10010481110
Saved in:
329
The billion-dollar question : examining the extent of fundraising encroachment on public relations in higher education
Wilson, Christopher
;
Kochhar, Sarabdeep K.
- In:
Public relations in the nonprofit sector : theory and …
,
(pp. 50-65)
.
2015
Persistent link: https://www.econbiz.de/10010481122
Saved in:
330
Strategic health communication : theory- and evidence-based campaign development
Rossmann, Constanze
- In:
The Routledge handbook of strategic communication
,
(pp. 409-423)
.
2015
Persistent link: https://www.econbiz.de/10010468306
Saved in:
331
Strategic communication in participatory culture : from one- and two-way communication to participatory communication through social media
Falkheimer, Jesper
;
Heide, Mats
- In:
The Routledge handbook of strategic communication
,
(pp. 337-349)
.
2015
Persistent link: https://www.econbiz.de/10010468312
Saved in:
332
Relationship cultivation strategies in strategic communication
Ki, Eyun-Jung
- In:
The Routledge handbook of strategic communication
,
(pp. 328-336)
.
2015
Persistent link: https://www.econbiz.de/10010468316
Saved in:
333
Image repair theory in the context of strategic communication
Benoit, William L.
- In:
The Routledge handbook of strategic communication
,
(pp. 303-311)
.
2015
Persistent link: https://www.econbiz.de/10010468318
Saved in:
334
Organizational goals and communication objectives in strategic communication
Hallahan, Kirk
- In:
The Routledge handbook of strategic communication
,
(pp. 244-266)
.
2015
Persistent link: https://www.econbiz.de/10010468322
Saved in:
335
Good governance and strategic communication : a communication capital approach
Riley, Patricia
;
Thomas, Gail Fann
;
Weintraub, Rebecca
; …
- In:
The Routledge handbook of strategic communication
,
(pp. 201-213)
.
2015
Persistent link: https://www.econbiz.de/10010468325
Saved in:
336
Strategic communication : the role of polyphony in management team meetings
Aggerholm, Helle Kryger
;
Thomsen, Christa
- In:
The Routledge handbook of strategic communication
,
(pp. 172-189)
.
2015
Persistent link: https://www.econbiz.de/10010468328
Saved in:
337
Cultural influences on strategic communication
Johnston, Kim A.
;
Everett, James L.
- In:
The Routledge handbook of strategic communication
,
(pp. 157-171)
.
2015
Persistent link: https://www.econbiz.de/10010468329
Saved in:
338
Strategic communication and the public sphere from a European perspective
Bentele, Günter
;
Nothhaft, Howard
- In:
The Routledge handbook of strategic communication
,
(pp. 53-73)
.
2015
Persistent link: https://www.econbiz.de/10010468340
Saved in:
339
(Re-)Reading Clausewitz : the strategy discourse and its implications for strategic communication
Nothhaft, Howard
;
Schölzel, Hagen
- In:
The Routledge handbook of strategic communication
,
(pp. 18-33)
.
2015
Persistent link: https://www.econbiz.de/10010468342
Saved in:
340
Social media and strategic communication : an examination of theory and practice in communication research
Lewis, Bobbi Kay
;
Nichols, Cynthia
- In:
The Routledge handbook of strategic communication
,
(pp. 545-560)
.
2015
Persistent link: https://www.econbiz.de/10010469605
Saved in:
341
Strategic communication during change
Järventie-Thesleff, Rita
;
Moisander, Johanna
;
Villi, Mikko
- In:
The Routledge handbook of strategic communication
,
(pp. 533-544)
.
2015
Persistent link: https://www.econbiz.de/10010469606
Saved in:
342
Crisis communication and improvisation in a digital age
Eriksson, Mats
- In:
The Routledge handbook of strategic communication
,
(pp. 508-519)
.
2015
Persistent link: https://www.econbiz.de/10010469610
Saved in:
343
Strategic intent and crisis communication
Coombs, W. Timothy
;
Holladay, Sherry J.
- In:
The Routledge handbook of strategic communication
,
(pp. 497-507)
.
2015
Persistent link: https://www.econbiz.de/10010469611
Saved in:
344
Strategic communication practice of international nongovernmental organizations
Schwarz, Andreas
;
Fritsch, Alexander
- In:
The Routledge handbook of strategic communication
,
(pp. 459-480)
.
2015
Persistent link: https://www.econbiz.de/10010469693
Saved in:
345
Terrorism as strategic communication
Rothenberger, Liane
- In:
The Routledge handbook of strategic communication
,
(pp. 481-496)
.
2015
Persistent link: https://www.econbiz.de/10010469694
Saved in:
346
The tension of controlling the narrative : construing and mis-construing risk messages
Petrun, Elizabeth L.
- In:
Risk and crisis communication : navigating the tensions …
,
(pp. 103-121)
.
2015
Persistent link: https://www.econbiz.de/10011407795
Saved in:
347
Die öffentliche Organisation : von einer "stillen" Umwelt zu Social Media und Aufmerksamkeitsstress
Thürmer, Therese
- In:
Die auszehrende Organisation : Leistung und Gesundheit …
,
(pp. 177-206)
.
2014
Persistent link: https://www.econbiz.de/10010416937
Saved in:
348
The battle for the euro! : China's (information) strategy to steer market sentiment in favour of the single currency
Otero-Iglesias, Miguel
- In:
The global currencies conundrum
,
(pp. 97-121)
.
2014
Persistent link: https://www.econbiz.de/10010465240
Saved in:
349
Politische Kommunikation
Kickinger, Sarah
;
Pilz, Martina
;
Pötz, Philipp
; …
-
2014
Persistent link: https://www.econbiz.de/10010393989
Saved in:
350
Krisenkommunikation
Kerschner, Lisa
;
Pichler, Sandra
;
Renauer, Nicole
; …
-
2014
Persistent link: https://www.econbiz.de/10010393997
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