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~person:"Vogel, Johannes"
~person:"Aaker, David A."
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Brand extension
5
Brand management
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Markenführung
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Markentransfer
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Markenpolitik
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Imagetransfer
3
Marketing management
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Vogel, Johannes
Aaker, David A.
Völckner, Franziska
12
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11
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10
Boisvert, Jean
10
Keller, Kevin Lane
10
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Reihe: Marketing : MAR
2
Measuring and managing brands
1
Reihe: Marketing
1
Report / Marketing Science Institute
1
Report / Marketing Science Institute / Marketing Science Institute
1
Revealing the corporation : perspectives on identity, image, reputation, corporate branding, and corporate-level marketing ; an anthology
1
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ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
1
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1
Co-Branding als Konzept zur Stärkung von Marken : eine empirische Analyse im Konsumgütermarkt
Huber, Frank
;
Meyer, Frederik
;
Vogel, Johannes
; …
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003838700
Saved in:
2
Consumer evaluations of brand extensions
Aaker, David A.
;
Keller, Kevin Lane
-
2009
Persistent link: https://www.econbiz.de/10003784837
Saved in:
3
Co-Branding : Markenstrategie der Zukunft ; eine empirische Studie der Markeneffekte beim Co-Branding
Vogel, Johannes
;
Huber, Frank
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003566255
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4
Co-Branding : Markenstrategie der Zukunft ; eine empirische Studie der Markeneffekte beim Co-Branding
Vogel, Johannes
;
Huber, Frank
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004910369
Saved in:
5
The impact of corporate marketing on a company's brand extensions
Keller, Kevin Lane
;
Aaker, David A.
- In:
Revealing the corporation : perspectives on identity, …
,
(pp. 272-298)
.
2003
Persistent link: https://www.econbiz.de/10001761987
Saved in:
6
Managing the corporate brand : the effects of corporate marketing activity on consumer evaluations of brand extensions
Keller, Kevin Lane
;
Aaker, David A.
-
1997
Persistent link: https://www.econbiz.de/10010366609
Saved in:
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