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Journal of advertising research
The journal of brand management : an international journal
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Journal of business research : JBR
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Psychology & marketing
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European journal of marketing : EJM
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Brand management ; Vol. 3
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Journal of the Academy of Marketing Science
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Arbeitspapiere des Instituts für Automobilwirtschaft und Industrielle Produktion
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Sport marketing quarterly : preferred journal of the Sport Marketing Association
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the quarterly review of marketing communications
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Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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The hidden factors behind sponsorship and image transfer : considerations for bilateral image transfer among sponsors and events
Prendergast, Gerard P.
;
Paliwal, Aishwarya
;
Mazodier, Marc
- In:
Journal of advertising research
56
(
2016
)
2
,
pp. 132-135
Persistent link: https://www.econbiz.de/10011518004
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2
New brand extensions : patterns of success and failure
Singh, Jaywant
;
Scriven, John
;
Clemente, Maria
;
Lomax, Wendy
- In:
Journal of advertising research
52
(
2012
)
2
,
pp. 234-242
Persistent link: https://www.econbiz.de/10009618392
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