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isPartOf:"Beiträge zum Produkt-Marketing"
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Product design
17
Produktgestaltung
17
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11
Theory
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6
Marketingmanagement
6
Produktmarketing
5
Deutschland
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Germany
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Consumer behaviour
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Design
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Lutz, Anja
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Dodt, Ulrich
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Frey, Beatrix
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Gladbach, Martina
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Krautmann, Axel
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Lehnhardt, Jana-Maria
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Malaka, Bernward
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Mayer, Ralf U.
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Mayer, Ralf Ulrich
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Oerkermann, Gerald
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Schewe, Hans-Rüdiger
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Spies, Heinrich
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Stark, Christian K.
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Umminger, Peter
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Vogelsang, Silke
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Beiträge zum Produkt-Marketing
International journal of product development : IJPD
161
International journal of production research
155
International journal of production economics
68
The journal of product innovation management : an international publication of the Product Development & Management Association
49
IEEE transactions on engineering management : EM
47
Management science : journal of the Institute for Operations Research and the Management Sciences
42
International journal of product lifecycle management : IJPLM
35
Journal of business research : JBR
35
European journal of operational research : EJOR
32
Faculty & research / Insead : working paper series
27
Human factors and ergonomics in consumer product design : methods and techniques
27
International journal of industrial organization
26
Product experience
26
Europäische Hochschulschriften / 5
23
Psychology & marketing
22
Research policy : policy, management and economic studies of science, technology and innovation
22
The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
22
International journal of technology management : IJTM
21
Journal of retailing and consumer services
21
The journal of industrial economics
21
Production and operations management : an international journal of the Production and Operations Management Society
20
Creativity and innovation management
19
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Journal of marketing
18
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
18
European journal of marketing : EJM
17
Human factors and ergonomics in consumer product design : uses and applications
17
International journal of productivity and quality management : IJPQM
17
Journal of fashion marketing and management
17
SpringerLink / Bücher
17
Technovation : the international journal of technological innovation, entrepreneurship and technology management
17
International journal of six sigma and competitive advantage : IJSSCA
16
California management review
15
Corporate creativity : developing an innovative organization
15
Design - Kosten und Nutzen : technisches Design in Forschung, Lehre und Praxis
15
Design for behaviour change : theories and practices of designing for change
15
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
CORE discussion paper : DP
14
International journal of agile systems and management : IJASM
14
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ECONIS (ZBW)
17
USB Cologne (EcoSocSci)
1
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1
Erfolgsfaktor Produktdesign
Zeh, Nicolas
-
2010
Persistent link: https://www.econbiz.de/10011645834
Saved in:
2
Produktmetaphorik : metaphorisches Produktdesign als Instrument der Marktprofilierung
Oerkermann, Gerald
-
2007
Persistent link: https://www.econbiz.de/10003439004
Saved in:
3
Longlife : zur Umsetzung einer zeitvarianten Produktstrategie
Wöllenstein, Alexandra
-
2004
Persistent link: https://www.econbiz.de/10013432039
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4
Der Einfluss der Kultur auf die Produktgestaltung
Vogelsang, Silke
-
1999
Persistent link: https://www.econbiz.de/10001460740
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5
Plagiate im Produktdesign
Lutz, Anja
-
1997
Persistent link: https://www.econbiz.de/10000671312
Saved in:
6
Plagiate im Produktdesign
Lutz, Anja
-
1997
Persistent link: https://www.econbiz.de/10004331647
Saved in:
7
Zeichen als Mittel der Produktgestaltung
Welbers, Georg
-
1996
Persistent link: https://www.econbiz.de/10008729882
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8
Analyse und Generierung von Designprägnanzen : Designstile als Determinanten der marketingorientierten Produktgestaltung
Lehnhardt, Jana-Maria
-
1996
Persistent link: https://www.econbiz.de/10008729883
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9
Architektur und Design als Grundlage für die Produktgestaltung
Stark, Christian K.
-
1996
Persistent link: https://www.econbiz.de/10008729884
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10
Archetypen von Produkten
Gladbach, Martina
-
1994
Persistent link: https://www.econbiz.de/10008730122
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11
Integriertes Designmanagement
Spies, Heinrich
-
1993
Persistent link: https://www.econbiz.de/10000374364
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12
Zur Bewertung von Anmutungsqualitäten
Frey, Beatrix
-
1993
Persistent link: https://www.econbiz.de/10013432040
Saved in:
13
Imageorientierte Entscheidungen im Produktmarketing
Malaka, Bernward
-
1991
Persistent link: https://www.econbiz.de/10008730554
Saved in:
14
Einsatzmöglichkeiten qualitativer Prognoseverfahren im Produktmarketing
Umminger, Peter
-
1990
Persistent link: https://www.econbiz.de/10008730725
Saved in:
15
Produktpositionierung
Mayer, Ralf U.
-
1984
Persistent link: https://www.econbiz.de/10000087785
Saved in:
16
Zur Analyse von Verständlichkeitsproblemen bei der Gestaltung von Gebrauchsanleitungen
Krautmann, Axel
-
1981
Persistent link: https://www.econbiz.de/10000420816
Saved in:
17
Strategien marktadäquater Programmpolitik
Schewe, Hans-Rüdiger
-
1981
Persistent link: https://www.econbiz.de/10008731900
Saved in:
18
Produktpräsentation : Mittel der Verkaufsförderung im Marketing
Dodt, Ulrich
-
1980
Persistent link: https://www.econbiz.de/10008731902
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