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subject:"Markenführung"
~person:"Gilal, Naeem Gul"
~person:"Guzmán, Francisco"
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Markenführung
Product design
5
Produktgestaltung
5
Brand management
4
Consumer behaviour
2
Konsumentenverhalten
2
Spain
2
Spanien
2
Brand image
1
Empirical method
1
Empirische Methode
1
Generational cohorts
1
Leistungsmotivation
1
Markenimage
1
Marketing management
1
Marketingmanagement
1
Mass prestige value
1
Masstige brand passion
1
Masstige theory
1
Motivation
1
Work motivation
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brand attachment
1
intrinsic motivation
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product design dimensions
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psychological need satisfaction
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self-determination theory
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Gilal, Naeem Gul
Guzmán, Francisco
Albers, Sönke
4
Foscht, Thomas
3
Sinha, Indrajit
3
Swan, K. Scott
3
Wiedmann, Klaus-Peter
3
Bazin, Yoann
2
Brunninge, Olof
2
Calder, Bobby J.
2
Cian, Luca
2
Farnham, Kevin
2
Gilal, Faheem Gul
2
Gilal, Rukhsana Gul
2
Grohmann, Bianca
2
Gupta, Suraksha
2
Haug, Anders
2
Heitmann, Mark
2
Herrmann, Andreas
2
Jensen, Stefanie
2
Jiang, Yuwei
2
Kang, Wooseong
2
Korica, Maja
2
Krishna, Aradhna
2
Kristav, Per
2
Landwehr, Jan Rüdiger
2
Luffarelli, Jonathan
2
Maloles, Cesar
2
Moll, Isa
2
Montaña, Jordi
2
Newbery, Patrick
2
Nuneva, Adriana M.
2
Orth, Ulrich R.
2
Pamfilie, Rodica
2
Parkman, Ian D.
2
Reimann, Martin
2
Schloffer, Judith
2
Spence, Charles
2
Townsend, Janell D.
2
Wheeler, Alina
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European journal of international management : EJIM
1
Handbook on brand and experience management
1
Journal of business research : JBR
1
Journal of marketing management : MM
1
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ECONIS (ZBW)
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The role of product design in shaping masstige brand passion : a masstige theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
2
Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
European journal of international management : EJIM
14
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
Saved in:
3
Branding and design management
Montaña, Jordi
;
Guzmán, Francisco
;
Moll, Isa
- In:
Handbook on brand and experience management
,
(pp. 88-98)
.
2008
Persistent link: https://www.econbiz.de/10003788983
Saved in:
4
Branding and design management : a brand design management model
Montaña, Jordi
;
Guzmán, Francisco
;
Moll, Isa
- In:
Journal of marketing management : MM
23
(
2007
)
9/10
,
pp. 829-840
Persistent link: https://www.econbiz.de/10003603925
Saved in:
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