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subject:"Markenführung"
~person:"Gilal, Naeem Gul"
~person:"Kang, Wooseong"
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Markenführung
Brand management
4
Product design
4
Produktgestaltung
4
Consumer behaviour
3
Konsumentenverhalten
3
Automotive industry
2
Kfz-Industrie
2
Aesthetic response
1
Aesthetics
1
Bekleidungsindustrie
1
Brand image
1
Clothing industry
1
Generational cohorts
1
Leistungsmotivation
1
Luxury goods
1
Luxusgüter
1
Markenimage
1
Mass prestige value
1
Masstige brand passion
1
Masstige theory
1
Motivation
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Product form
1
Prototypicality
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USA
1
United States
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Work motivation
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brand attachment
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intrinsic motivation
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product design dimensions
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psychological need satisfaction
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self-determination theory
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Gilal, Naeem Gul
Kang, Wooseong
Albers, Sönke
4
Foscht, Thomas
3
Sinha, Indrajit
3
Swan, K. Scott
3
Wiedmann, Klaus-Peter
3
Bazin, Yoann
2
Brunninge, Olof
2
Calder, Bobby J.
2
Cian, Luca
2
Farnham, Kevin
2
Gilal, Faheem Gul
2
Gilal, Rukhsana Gul
2
Grohmann, Bianca
2
Gupta, Suraksha
2
Guzmán, Francisco
2
Haug, Anders
2
Heitmann, Mark
2
Herrmann, Andreas
2
Jensen, Stefanie
2
Jiang, Yuwei
2
Korica, Maja
2
Krishna, Aradhna
2
Kristav, Per
2
Landwehr, Jan Rüdiger
2
Luffarelli, Jonathan
2
Maloles, Cesar
2
Moll, Isa
2
Montaña, Jordi
2
Newbery, Patrick
2
Nuneva, Adriana M.
2
Orth, Ulrich R.
2
Pamfilie, Rodica
2
Parkman, Ian D.
2
Reimann, Martin
2
Schloffer, Judith
2
Spence, Charles
2
Townsend, Janell D.
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Wheeler, Alina
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European journal of international management : EJIM
1
Journal of business research : JBR
1
Marketing letters : a journal of research in marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
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ECONIS (ZBW)
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The role of product design in shaping masstige brand passion : a masstige theory perspective
Gilal, Faheem Gul
;
Gilal, Naeem Gul
;
Shahid, Shadma
; …
- In:
Journal of business research : JBR
152
(
2022
),
pp. 487-504
Persistent link: https://www.econbiz.de/10013494007
Saved in:
2
Integrating intrinsic motivation into the relationship between product design and brand attachment : a cross-cultural investigation based on self-determination theory
Gilal, Faheem Gul
;
Zhang, Jian
;
Gilal, Rukhsana Gul
; …
- In:
European journal of international management : EJIM
14
(
2020
)
1
,
pp. 1-27
Persistent link: https://www.econbiz.de/10012167868
Saved in:
3
Aesthetic responses to prototypicality and uniqueness of product design
Stanton, Steven J.
;
Townsend, Janell D.
;
Kang, Wooseong
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
2
,
pp. 235-246
Persistent link: https://www.econbiz.de/10011486477
Saved in:
4
Brand-specific design effects : forum and function
Townsend, Janell D.
;
Kang, Wooseong
;
Montoya, Mitzi M.
; …
- In:
The journal of product innovation management : an …
30
(
2013
)
5
,
pp. 994-1008
Persistent link: https://www.econbiz.de/10010128231
Saved in:
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