//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
isPartOf:"Journal of customer behaviour"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Industrial marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
13
Business-to-business marketing
13
Beziehungsmarketing
6
Lieferantenmanagement
6
Relationship marketing
6
Supplier relationship management
6
E-commerce
3
Electronic Commerce
3
Marketing management
3
Marketingmanagement
3
Customer value
2
Kundenwert
2
Marketing
2
Marketing theory
2
Marketingtheorie
2
USA
2
United States
2
Advertising industry
1
Alibaba
1
B2B
1
B2B branding
1
B2B companies
1
B2B customer
1
B2B marketing
1
B2B trade fair performance
1
B2C
1
Brand management
1
Business to business
1
CRM system
1
Capital goods
1
Case study method
1
Case study research
1
Classification
1
Competition
1
Competitive analysis
1
Consumer behaviour
1
Customer satisfaction
1
Customers
1
Deutschland
1
Digital technologies
1
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
13
Type of publication (narrower categories)
All
Article in journal
13
Aufsatz in Zeitschrift
13
Case study
1
Fallstudie
1
Language
All
English
13
Author
All
Brennan, Ross
2
Burton, Jamie
2
Kooli, Kaouther
2
Barley, Nicholas
1
Ben Mansour, Kaouther
1
Bolat, Elvira
1
Cockayne, David
1
Cornwell, Victoria
1
Croft, Robin
1
GÈ©barowski, Marcin
1
Hohenschwert, Lena
1
Murphy, John A.
1
Pattinson, Hugh M.
1
Siemieniako, Dariusz
1
Sood, Suresh C.
1
Stone, Merlin
1
Stratoudaki, Stella
1
Strong, Jack
1
Talwar, Vishal
1
Zolkiewski, Judy
1
more ...
less ...
Published in...
All
Journal of customer behaviour
Industrial marketing management : the international journal for industrial and high-tech firms
595
The journal of business & industrial marketing
246
Journal of business-to-business marketing
137
Journal of business research : JBR
96
SpringerLink / Bücher
88
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
32
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
9
more ...
less ...
Source
All
ECONIS (ZBW)
13
Showing
1
-
13
of
13
Sort
Relevance
Date (newest first)
Date (oldest first)
1
B2B trade fairs and promise management as a relationship marketing concept
Siemieniako, Dariusz
;
GÈ©barowski, Marcin
- In:
Journal of customer behaviour
16
(
2017
)
3
,
pp. 237-261
Persistent link: https://www.econbiz.de/10011816964
Saved in:
2
Editorial: current issues and challenges in B2B marketing
Kooli, Kaouther
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011655439
Saved in:
3
Business to business competitive marketing : practice and literature ; commentary
Stone, Merlin
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 3-14
Persistent link: https://www.econbiz.de/10011655441
Saved in:
4
Google me senseless : skills and expertise that B2B firms are looking for in graduates today ; commentary
Barley, Nicholas
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 15-30
Persistent link: https://www.econbiz.de/10011655452
Saved in:
5
Redefining B2B relationship marketing : insight form postmodern Alibaba
Cockayne, David
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 49-66
Persistent link: https://www.econbiz.de/10011655455
Saved in:
6
Exploring CRM and SRM user satisfaction in B2B relationship management
Kooli, Kaouther
;
Ben Mansour, Kaouther
;
Cornwell, Victoria
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 81-95
Persistent link: https://www.econbiz.de/10011655460
Saved in:
7
A qualitative inquiry into customers' perspectives on branding and the role of digital technologies in B2B : a case study of Panasonic
Strong, Jack
;
Bolat, Elvira
- In:
Journal of customer behaviour
15
(
2016
)
1
,
pp. 97-116
Persistent link: https://www.econbiz.de/10011655461
Saved in:
8
Salespeople's value creation roles in customer interaction : an empirical study
Hohenschwert, Lena
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 145-166
Persistent link: https://www.econbiz.de/10009664027
Saved in:
9
21st century applicability of the interaction model : does pervasiveness of social media in B2B marketing increase business dependency on the interaction model?
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 117-128
Persistent link: https://www.econbiz.de/10009664032
Saved in:
10
The use of social media in B2B marketing and branding : an exploratory study
Brennan, Ross
;
Croft, Robin
- In:
Journal of customer behaviour
11
(
2012
)
2
,
pp. 101-115
Persistent link: https://www.econbiz.de/10009664034
Saved in:
11
The industrial/consumer dichotomy in marketing : can formal taxonomic thinking help?
Brennan, Ross
- In:
Journal of customer behaviour
11
(
2012
)
4
,
pp. 311-323
Persistent link: https://www.econbiz.de/10009722614
Saved in:
12
The delicate power balance in advertising agency-client relationships : partnership or battleground? : the case of the Greek advertising market
Zolkiewski, Judy
;
Burton, Jamie
;
Stratoudaki, Stella
- In:
Journal of customer behaviour
7
(
2008
)
4
,
pp. 315-332
Persistent link: https://www.econbiz.de/10003793488
Saved in:
13
A non-matrix approach to customer relationship portfolio management: a case study from the UK industrial market context
Talwar, Vishal
;
Burton, Jamie
;
Murphy, John A.
- In:
Journal of customer behaviour
7
(
2008
)
3
,
pp. 231-255
Persistent link: https://www.econbiz.de/10003774617
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->