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Search: subject_exact:"Industrial marketing"
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B-to-B-Marketing
6
Business-to-business marketing
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Business-to-Business-Marketing
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Deutschland
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Germany
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Adhesive
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Beschwerdemanagement
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Brand loyalty
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Complaint management
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Corporate Social Responsibility
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Corporate social responsibility
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Customer integration
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Customer retention
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Customer satisfaction
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Deutschsprachiger Raum
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Dichtungsmasse
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Dienstleistung
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Dienstleistungsmarketing
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Dienstleistungsqualität
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Einfluss
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Erfolgsfaktor
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Firm performance
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Führungskräfte
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German-speaking countries
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Innovation management
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Innovationsmanagement
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Internet marketing
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Investitionsgütermarketing
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Investitionsgütermarkt
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Klebstoff
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Dreher, Sebastian
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Döscher, Kristian
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Schönhoff, Alejandro-Marcel
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Stierl, Marcel
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Weibel, Michael
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Wille-Baumkauff, Benjamin
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Springer Gabler Research
Industrial marketing management : the international journal for industrial and high-tech firms
615
The journal of business & industrial marketing
246
Journal of business-to-business marketing
137
Journal of business research : JBR
100
SpringerLink / Bücher
89
Journal of Business & Industrial Marketing
71
European Journal of Marketing
41
Handbook of business-to-business marketing
35
Springer eBook Collection
35
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Journal of the Academy of Marketing Science
22
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
Journal of personal selling & sales management : JPSSM
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
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ECONIS (ZBW)
6
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1
Onlinemarkenkommunikation und Markenloyalität im B2B-Segment
Wille-Baumkauff, Benjamin
-
2015
Persistent link: https://www.econbiz.de/10011291011
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2
Does multi-stage marketing pay? : creating competitive advantages through multi-stage marketing
Schönhoff, Alejandro-Marcel
-
2014
Persistent link: https://www.econbiz.de/10010351915
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3
Recovery management in business-to-business markets : conceptual dimensions, relational consequences and financial contributions
Döscher, Kristian
-
2014
Persistent link: https://www.econbiz.de/10010351559
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4
Ausgewählte Problemfelder der Marktorientierung : der Einfluss von Dienstleistungen und Topmanagern auf die Innovativität von Unternehmen
Dreher, Sebastian
-
2014
Persistent link: https://www.econbiz.de/10010245403
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5
Vertrieb im Industriegütergeschäft aus Anbietersicht : Untersuchung erfolgskritischer Faktoren nach Geschäftstypen
Weibel, Michael
-
2014
Persistent link: https://www.econbiz.de/10010255091
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6
Corporate Social Responsibility : eine Analyse aus Anbieter- und Kundenperspektive in Business-to-Business-Märkten
Stierl, Marcel
-
2013
Persistent link: https://www.econbiz.de/10009768123
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