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type_genre:"Collection of articles written by one author"
~person:"Wiedmann, Klaus-Peter"
~type_genre:"Aufsatz in Zeitschrift"
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Product design
4
Produktgestaltung
4
Consumer behaviour
3
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New product development
2
Perception
2
Produktentwicklung
2
Wahrnehmung
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Collection of articles written by one author
Aufsatz in Zeitschrift
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Wiedmann, Klaus-Peter
Herrmann, Andreas
16
Dell'Era, Claudio
13
Verganti, Roberto
12
Heitmann, Mark
8
Landwehr, Jan Rüdiger
8
Anderson, Simon P.
7
Dahl, Darren W.
7
Schreier, Martin
7
Tsafarakis, Stelios
7
Chhajed, Dilip
6
Kohli, Rajeev
6
Shahin, Arash
6
Zhang, Dan
6
Aulōnitēs, Geōrgios I.
5
Elgh, Fredrik
5
Goswami, Mohit
5
Gupta, Surendra M.
5
Hsu, Yen
5
Kumar, Minu
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Lin, Jun
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Moreau, C. Page
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Orth, Ulrich R.
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Shamsuzzoha, A. H. M.
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Thisse, Jacques-François
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Townsend, Claudia
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Trischler, Jakob
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Wrigley, Cara
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Agard, Bruno
4
Agrawal, Vishal V.
4
Aoussat, Améziane
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Beckman, Sara L.
4
Bettels, Jannick
4
Boks, Casper
4
Borsato, Milton
4
Brown, Tim
4
Candi, Marina
4
Cautela, Cabirio
4
Chan, Tian Heong
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Chen, Ying-Ju
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Chowdary, Boppana V.
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Gottfried Wilhelm Leibniz Universität Hannover
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Journal of business research : JBR
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Journal of marketing communications
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
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In the sense of product and communication design : investigating the role of sensory-related design benefits in marketing management
Bettels, Jannick
-
2019
Persistent link: https://www.econbiz.de/10012041487
Saved in:
2
Sensory imagery in advertising : how the senses affect perceived product design and consumer attitude
Haase, Janina
;
Wiedmann, Klaus-Peter
;
Bettels, Jannick
- In:
Journal of marketing communications
26
(
2020
)
5
,
pp. 475-487
Persistent link: https://www.econbiz.de/10012263505
Saved in:
3
Brand logo symmetry and product design : the spillover effects on consumer inferences
Bettels, Jannick
;
Wiedmann, Klaus-Peter
- In:
Journal of business research : JBR
97
(
2019
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012002742
Saved in:
4
Multisensory product design : an eye-tracking experiment on driving safety and product evaluation
Wiedmann, Klaus-Peter
;
Haase, Janina
;
Bettels, Jannick
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 6-13
Persistent link: https://www.econbiz.de/10011961755
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