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~person:"Gebauer, Heiko"
~subject:"Supplier relationship management"
~subject:"Service infusion"
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Supplier relationship management
Service infusion
Bundling strategy
35
Leistungsbündel
35
Industrie
13
Manufacturing industries
13
Business services
11
Unternehmensdienstleistung
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Servitization
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Dienstleistungsmanagement
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Service management
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Strategisches Management
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B-to-B-Marketing
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Business-to-business marketing
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Dienstleistung
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Organisationsstruktur
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Organizational structure
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Digitalisierung
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Lieferantenmanagement
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Organisatorischer Wandel
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Organizational change
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Product-service systems (PSS)
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Gebauer, Heiko
Kowalkowski, Christian
10
Ulaga, Wolfgang
8
Raddats, Chris
7
Jacob, Frank
5
Woisetschläger, David
5
Kohtamäki, Marko
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Backhaus, Christof
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Cornière, Alexandre de
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Freiling, Jörg
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Hakanen, Taru
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Holmlund, Maria
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Kim, Sang Hyun
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Kleinaltenkamp, Michael
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Netessine, Serguei
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Nordin, Fredrik
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Raj, Ritwik
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Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of service management
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
6
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1
Servitization : a contemporary thematic review of four major research streams
Raddats, Chris
;
Kowalkowski, Christian
;
Benedettini, Ornella
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 207-223
Persistent link: https://www.econbiz.de/10012146625
Saved in:
2
Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko
;
Haldimann, Marella
;
Saul, Caroline Jennings
- In:
Journal of service management
28
(
2017
)
5
,
pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
Saved in:
3
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian
;
Gebauer, Heiko
;
Kamp, Bart
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
Saved in:
4
Service growth in product firms : past, present, and future
Kowalkowski, Christian
;
Gebauer, Heiko
;
Oliva, Rogelio
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 82-88
Persistent link: https://www.econbiz.de/10011672015
Saved in:
5
Customer-focused and service-focused orientation in organizational structures
Gebauer, Heiko
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
27
(
2012
)
7
,
pp. 527-537
Persistent link: https://www.econbiz.de/10009672503
Saved in:
6
An investigation of the relationship between behavioral processes, motivation, investments in the service business and service revenue
Gebauer, Heiko
;
Fleisch, Elgar
- In:
Industrial marketing management : the international …
36
(
2007
)
3
,
pp. 337-348
Persistent link: https://www.econbiz.de/10003450768
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