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person:"Gebauer, Heiko"
~subject:"Business-to-business marketing"
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Business-to-business marketing
Bundling strategy
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Leistungsbündel
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Industrie
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Manufacturing industries
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Gebauer, Heiko
Ulaga, Wolfgang
9
Kowalkowski, Christian
8
Kleinaltenkamp, Michael
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Backhaus, Klaus
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Jacob, Frank
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Nordin, Fredrik
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Sun, Lei
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Voeth, Markus
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business-to-business marketing
1
Journal of service management
1
Journal of service research : JSR
1
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ECONIS (ZBW)
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Competing in business-to-business sectors through pay-per-use services
Gebauer, Heiko
;
Haldimann, Marella
;
Saul, Caroline Jennings
- In:
Journal of service management
28
(
2017
)
5
,
pp. 914-935
Persistent link: https://www.econbiz.de/10011801831
Saved in:
2
Separate or integrate? : assessing the impact of separation between product and service business on service performance in product manufacturing firms
Oliva, Rogelio
;
Gebauer, Heiko
;
Brann, Jeremy M.
- In:
Journal of business-to-business marketing
19
(
2012
)
4
,
pp. 309-334
Persistent link: https://www.econbiz.de/10009714670
Saved in:
3
Match or mismatch : strategy-structure configurations in the service business of manufacturing companies
Gebauer, Heiko
;
Edvardsson, Bo
;
Gustafsson, Anders
; …
- In:
Journal of service research : JSR
13
(
2010
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10003982855
Saved in:
4
Identifying service strategies in product manufacturing companies by exploring environment strategy configurations
Gebauer, Heiko
- In:
Industrial marketing management : the international …
37
(
2008
)
3
,
pp. 278-291
Persistent link: https://www.econbiz.de/10003713062
Saved in:
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