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person:"Kowalkowski, Christian"
~subject:"Dienstleistungsqualität"
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Dienstleistungsqualität
Bundling strategy
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Leistungsbündel
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9
Geschäftsmodell
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Kowalkowski, Christian
Dana, James D.
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of business research : JBR
1
The journal of business & industrial marketing
1
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ECONIS (ZBW)
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1
Servitization and deservitization : overview, concepts, and definitions
Kowalkowski, Christian
;
Gebauer, Heiko
;
Kamp, Bart
; …
- In:
Industrial marketing management : the international …
60
(
2017
),
pp. 4-10
Persistent link: https://www.econbiz.de/10011672006
Saved in:
2
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
3
ICT as a catalyst for service business orientation
Kowalkowski, Christian
;
Kindström, Daniel
;
Gebauer, Heiko
- In:
The journal of business & industrial marketing
28
(
2013
)
6
,
pp. 506-513
Persistent link: https://www.econbiz.de/10009790087
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