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~type_genre:"Collection of articles of several authors"
~type_genre:"Thesis"
~person:"Jacob, Frank"
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Search: subject_exact:"Industriegütermarketing"
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B-to-B-Marketing
4
Business-to-business marketing
4
Kundenorientierung
3
Bundling strategy
2
Direktmarketing
2
Leistungsbündel
2
Lieferantenmanagement
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Theorie
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Theory
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00.09.1995
1
Beschaffung
1
Betriebliche Wertschöpfung
1
Beziehungsmarketing
1
Competitive strategy
1
Customer integration
1
Deutschland
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Dienstleistungsmarketing
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Collection of articles of several authors
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Jacob, Frank
Kleinaltenkamp, Michael
16
Plinke, Wulff
7
Ellis, Nick
5
Pressey, Andrew
5
Tadajewski, Mark
5
Backhaus, Klaus
4
Fließ, Sabine
4
Geiger, Ingmar
4
Pepels, Werner
4
Baumgarth, Carsten
3
Hinterhuber, Andreas
3
Andersson, Per
2
Bausback, Nadine
2
Claßen, Matthias
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Geile, Andrea
2
Gleich, Ronald
2
Hofmaier, Richard
2
Kufferath-Kaßner, Stephan A.
2
Kämpf, Gerhard
2
Lasogga, Frank
2
Lilien, Gary L.
2
Meffert, Heribert
2
Ndubisi, Nelson Oly
2
Nolte, Philipp Johannes
2
Richter, Markus
2
Rohde, Harald H.
2
Rudolph, Michael
2
Schallmo, Daniel
2
Sheth, Jagdish N.
2
Weber, Jürgen
2
Weiber, Rolf
2
Abrell, Thomas
1
Adhikari, Atanu
1
Aldas-Manzano, Joaquin
1
Amer, Mahmoud
1
Ammann, Paul
1
Arslanagic-Kalajdžić, Maja
1
Artmann, Christian
1
Aumann, Susanne
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Industrial marketing management : the international journal for industrial and high-tech firms
1
Neue betriebswirtschaftliche Forschung : Nbf
1
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ECONIS (ZBW)
4
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Kundenintegration und Leistungslehre : integrative Wertschöpfung in Dienstleistungen, Solutions und Entrepreneurship
Fließ, Sabine
(
ed.
);
Haase, Michaela
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10010506440
Saved in:
2
Special issue: The transition from product to service in business markets
Jacob, Frank
(
contributor
)
-
2008
Persistent link: https://www.econbiz.de/10003700308
Saved in:
3
Customer Integration : von der Kundenorientierung zur Kundenintegration
Kleinaltenkamp, Michael
(
ed.
);
Fließ, Sabine
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000584004
Saved in:
4
Produktindividualisierung : ein Ansatz zur innovativen Leistungsgestaltung im Business-to-Business-Bereich
Jacob, Frank
-
1995
Persistent link: https://www.econbiz.de/10013354040
Saved in:
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