//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of sport management and marketing : IJSMM"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"IndyCar series"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Motorsport
12
USA
11
United States
11
Professional sports
8
Profisport
8
Sport event
7
Sportveranstaltung
7
Sportmarketing
6
Sports marketing
6
Sponsoring
5
Sponsorship
5
Event marketing
3
Event-Marketing
3
Consumer behaviour
2
Konsumentenverhalten
2
Marketing management
2
Marketingmanagement
2
Alcohol consumption
1
Alkoholkonsum
1
Athletes
1
Beziehungsmarketing
1
Brand management
1
Charity
1
Corporate Social Responsibility
1
Corporate social responsibility
1
Distribution channel
1
Erfolgsfaktor
1
Firm performance
1
Markenführung
1
Region
1
Relationship marketing
1
Sales promotion
1
Spirits industry
1
Spirituosenindustrie
1
Sportler
1
Stakeholder
1
Success factor
1
Target group
1
Unternehmenserfolg
1
Verkaufsförderung
1
more ...
less ...
Type of publication
All
Article
11
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
12
Aufsatz in Zeitschrift
12
Collection of articles of several authors
1
Sammelwerk
1
Language
All
English
12
Author
All
DeGaris, Larry
3
Alderman, Derek H.
1
Amato, Christie H.
1
Bahng, Chang-ki
1
Bodkin, Charles D.
1
DePerno, Daniel
1
Dodds, Mark
1
Edwards, Michael B.
1
Estes, Steven G.
1
Goss, Benjamin D.
1
Han, Peter
1
Heisey, Kevin
1
Jubenville, Colby B.
1
Kinney, Lance
1
McTeer, William G.
1
Menzies, Jane L.
1
Nguyen, Sheila N.
1
O'Roark, J. Brian
1
O'Rourke, Patrick K.
1
Peters, Cara
1
Roy, Donald P.
1
White, Philip G.
1
Wood, William C.
1
Young, Joyce A.
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
International journal of sports marketing & sponsorship
9
Journal of sports economics
7
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
3
Journal of advertising research
3
Journal of marketing channels : ... distribution systems, strategy, and management
3
Journal of sport management : the official journal of the North American Society of Sport Management
3
SpringerLink / Bücher
3
Applied Marketing Science / Angewandte Marketingforschung
2
Applied economics
2
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
2
Research
2
Schriften des Europäischen Instituts für Sozioökonomie e.V.
2
Schriftenreihe der Ruhr Campus Academy (RCA)
2
Sport management review
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Springer eBook Collection
2
13 Fallstudien aus der Industrie
1
Academy of Management journal : AMJ
1
Betrieb von Sport- und Veranstaltungsimmobilien : Managementherausforderungen und Handlungsoptionen
1
Business horizons
1
Contemporary research in sports economics : proceedings of the 5th ESEA Conference
1
Corporate brand and corporate reputation
1
Corporate communications : an international journal
1
Department of Economics working paper
1
Design and management of interfirm networks : franchise networks cooperatives and alliances
1
Discussion paper series / IZA
1
Economic development quarterly : the journal of American economic revitalization
1
Economic papers : a journal of applied economics and policy
1
Economies : open access journal
1
European Sport management quarterly : ESMQ
1
European journal of innovation management : EJIM
1
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
1
Gabler Edition Wissenschaft / Unternehmenskooperation und Netzwerkmanagement
1
Globalisierung des wirtschaftlichen Wettbewerbs im Sport
1
Harvard business review : HBR
1
Industrial and corporate change
1
International journal of management and marketing research : IJMMR
1
International journal of sport finance
1
Jahrbücher für Nationalökonomie und Statistik
1
more ...
less ...
Source
All
ECONIS (ZBW)
12
Showing
1
-
12
of
12
Sort
Relevance
Date (newest first)
Date (oldest first)
1
NASCAR-related philanthropy and the distilled spirits sponsor category
O'Rourke, Patrick K.
;
Kinney, Lance
- In:
International journal of sport management and marketing …
10
(
2011
)
1/2
,
pp. 35-45
Persistent link: https://www.econbiz.de/10009407937
Saved in:
2
An appraisal of stock car racing's economic and geographic development in North America : NASCAR as flexible accumulation
Edwards, Michael B.
;
Alderman, Derek H.
;
Estes, Steven G.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 160-179
Persistent link: https://www.econbiz.de/10008650619
Saved in:
3
What have you done for me lately? : performance and brand identification in NASCAR
O'Roark, J. Brian
;
Wood, William C.
;
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 131-144
Persistent link: https://www.econbiz.de/10008650620
Saved in:
4
Event effectiveness : analysing the perceptions of key stakeholders of the Lexmark Indy 300/Champ Car Event, Gold Coast
Nguyen, Sheila N.
;
Menzies, Jane L.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 106-130
Persistent link: https://www.econbiz.de/10008650621
Saved in:
5
Winston/NEXTEL Cup : the triumph of the spectacle
McTeer, William G.
;
White, Philip G.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 93-105
Persistent link: https://www.econbiz.de/10008650622
Saved in:
6
Influences on event attendance decisions for stock car automobile racing fans
Roy, Donald P.
;
Goss, Benjamin D.
;
Jubenville, Colby B.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 73-92
Persistent link: https://www.econbiz.de/10008650623
Saved in:
7
The IndyCar Series : a marketing channels perspective
Young, Joyce A.
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 57-72
Persistent link: https://www.econbiz.de/10008650624
Saved in:
8
Show car activation : a practitioner's recommendation for increasing brand equity
Dodds, Mark
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 49-56
Persistent link: https://www.econbiz.de/10008650625
Saved in:
9
A demographic and behavioural profile and comparison of customers attending Grand-Am, IndyCar and NASCAR weekends at Watkins Glen International
DePerno, Daniel
;
Heisey, Kevin
;
Han, Peter
;
Bahng, Chang-ki
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 30-48
Persistent link: https://www.econbiz.de/10008650626
Saved in:
10
The benefits grid : translating motorsports sponsorship features into sponsor benefits
DeGaris, Larry
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 21-29
Persistent link: https://www.econbiz.de/10008650627
Saved in:
11
Building a fan community through the folklore of NASCAR
Amato, Christie H.
;
Bodkin, Charles D.
;
Peters, Cara
- In:
International journal of sport management and marketing …
8
(
2010
)
1/2
,
pp. 5-20
Persistent link: https://www.econbiz.de/10008650628
Saved in:
12
Special issue: The management and marketing of motorsports
DeGaris, Larry
(
contributor
)
-
2010
Persistent link: https://www.econbiz.de/10008650629
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->