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~isPartOf:"Journal of retailing and consumer services"
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Journal of retailing and consumer services
Journal of advertising
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Using influencer marketing as a digital business strategy
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Innovatives Markenmanagement
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Springer eBook Collection
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6
Journal of advertising research
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Research perspectives on social media influencers and brand communication
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International journal of advertising : the review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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The SAGE handbook of social media marketing
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Ilmenau Economics Discussion Papers
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Journal of global fashion marketing : JGfM
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
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Beiträge zum transnationalen Wirtschaftsrecht
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Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
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Events und Messen im digitalen Zeitalter : aktueller Stand und Perspektiven
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IW-Report
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Omnichannel approach to co-creating customer experiences through metaverse platforms
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Psychology & marketing
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Redmarka : revista de marketing aplicado
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Schriftenreihe "Arbeitspapiere für Marketing und Management" : Arbeitspapier
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The journal of media economics
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The role of brands in an era of over-information
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Transfer : Zeitschrift für Kommunikation und Markenmanagement
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Werbung und PR im digitalen Zeitalter : Grenzen, Übergänge und neue Formate
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How can I be as attractive as a Fitness YouTuber in the era of COVID-19? : the impact of digital attributes on flow experience, satisfaction, and behavioral intention
Kim, Min-Seong
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013209479
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2
Instagram and YouTube bloggers promote it, why should I buy? : how credibility and parasocial interaction influence purchase intentions
Sokolova, Karina
;
Kéfi, Hajer
- In:
Journal of retailing and consumer services
53
(
2020
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012171976
Saved in:
3
Measuring social media influencer index- insights from Facebook, Twitter and Instagram
Arora, Anuja
;
Bansal, Shivam
;
Kandpal, Chandrashekhar
; …
- In:
Journal of retailing and consumer services
49
(
2019
),
pp. 86-101
Persistent link: https://www.econbiz.de/10012025832
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