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~isPartOf:"International journal of electronic commerce : IJEC"
~subject:"Advertising effects"
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International journal of electronic commerce : IJEC
International journal of advertising : the review of marketing communications
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CESifo working papers
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International journal of advertising : the quarterly review of marketing communications
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International journal of internet marketing and advertising : IJIMA
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Predicting purchase behavior of website audiences
Kagan, Saar
;
Bekkerman, Ron
- In:
International journal of electronic commerce : IJEC
22
(
2018
)
4
,
pp. 510-539
Persistent link: https://www.econbiz.de/10011932670
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