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~person:"Viswanathan, Madhu"
~person:"Ketron, Seth"
~subject:"Perception"
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Journal of consumer behaviour : an international research review
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Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
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Three peas in the pod of consumer imagination : purchase task, involvement, and ad information
Spears, Nancy
;
Ketron, Seth
;
Ngamsiriudom, Waros
- In:
Journal of consumer behaviour : an international …
15
(
2016
)
6
,
pp. 527-537
Persistent link: https://www.econbiz.de/10011580945
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2
Understanding the influence of literacy on consumer memory : the role of pictorial elements
Viswanathan, Madhu
;
Torelli, Carlos J.
;
Xia, Lan
;
Gau, …
- In:
Journal of consumer psychology : JCP : the official …
19
(
2009
)
3
,
pp. 389-402
Persistent link: https://www.econbiz.de/10003883920
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