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~person:"Friedrichsen, Mike"
~person:"Papagiannidis, Savvas"
~person:"Michelis, Daniel"
~person:"Beyer, Gilbert"
~person:"Thorson, Esther"
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Search: subject_exact:"Interactive media"
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Interaktive Medien
14
Interactive media
13
Außenwerbung
3
Electronic Commerce
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Großbildschirm
3
Intrinsische Motivation
3
Kommunikationsstrategie
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Friedrichsen, Mike
Papagiannidis, Savvas
Michelis, Daniel
Beyer, Gilbert
Thorson, Esther
Bauer, Hans H.
7
Clement, Michel
6
Cauberghe, Verolien
5
Lehner, Franz
5
Silberer, Günter
5
Beckert, Bernd
4
Dänzler, Stefanie
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Gandal, Neil
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Heun, Thomas
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Pelsmacker, Patrick de
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Chiagouris, Larry
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Digital advertising : theory and research
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Digital transformation in journalism and news media : media management, media convergence and globalization
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E-business applications for product development and competitive growth : emerging technologies
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International journal of e-business research : an official publication of the Information Resources Management Association
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Zwischen Marktversagen und Medienvielfalt : Medienmärkte im Fokus neuer medienökonomischer Anwendungen ; [... Workshop ... "Vom Theorien-Diskurs zur Theorien-Anwendung! - Anwendung und Erklärungspotenzial theoretischer Ansätze für medienökonomische Fragestellungen" ...]
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Interactive advertising displays : audience behavior around interactive advertising columns, life-size screens and banner displays
Beyer, Gilbert
-
2018
Persistent link: https://www.econbiz.de/10012003109
Saved in:
2
Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
Saved in:
3
Network advertising model (NAM)
Thorson, Esther
;
Rodgers, Shelly
- In:
Digital advertising : theory and research
,
(pp. 19-30)
.
2017
Persistent link: https://www.econbiz.de/10011646045
Saved in:
4
Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel
;
Rodgers, Shelly
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011646100
Saved in:
5
Innovation inventory as a source of creativity for interactive television
Khajeheian, Datis
;
Friedrichsen, Mike
- In:
Digital transformation in journalism and news media : …
,
(pp. 341-349)
.
2017
Persistent link: https://www.econbiz.de/10011662476
Saved in:
6
Interacting with sound
Meier, Max
;
Beyer, Gilbert
- In:
Pervasive advertising
,
(pp. 325-342)
.
2011
Persistent link: https://www.econbiz.de/10009348727
Saved in:
7
Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos
;
Papagiannidis, Savvas
- In:
E-business applications for product development and …
,
(pp. 378-390)
.
2011
Persistent link: https://www.econbiz.de/10008938110
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8
Die Sprache der Neuen Medien (Lev Manovich)
Michelis, Daniel
- In:
Social-Media-Handbuch : Theorien, Methoden, Modelle
,
(pp. 42-52)
.
2010
Persistent link: https://www.econbiz.de/10008771539
Saved in:
9
Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos
;
Papagiannidis, Savvas
- In:
International journal of e-business research : an …
5
(
2009
)
4
,
pp. 55-67
Persistent link: https://www.econbiz.de/10003891598
Saved in:
10
Interaktive Großbildschirme im öffentlichen Raum : Nutzungsmotive und Gestaltungsregeln
Michelis, Daniel
-
2009
Persistent link: https://www.econbiz.de/10004940592
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