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~person:"Friedrichsen, Mike"
~person:"Papagiannidis, Savvas"
~person:"Thorson, Esther"
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Search: subject_exact:"Interactive media"
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Interactive media
8
Interaktive Medien
8
Electronic Commerce
3
Mobile Marketing
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Betriebliche Wertschöpfung
2
Customer integration
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Computerunterstützte Kommunikation
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Friedrichsen, Mike
Papagiannidis, Savvas
Thorson, Esther
Bauer, Hans H.
7
Clement, Michel
6
Cauberghe, Verolien
5
Lehner, Franz
5
Silberer, Günter
5
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4
Dänzler, Stefanie
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Gandal, Neil
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Heun, Thomas
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Michelis, Daniel
4
Pelsmacker, Patrick de
4
Bellman, Steven
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Chiagouris, Larry
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Diefenbach, Sarah
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Hassenzahl, Marc
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Kochhan, Christoph
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Molleman, Lucas
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Moutchnik, Alexander
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Mäder, Ralf
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Noort, Guda van
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Digital advertising : theory and research
3
Digital transformation in journalism and news media : media management, media convergence and globalization
1
E-business applications for product development and competitive growth : emerging technologies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Internet research
1
Zwischen Marktversagen und Medienvielfalt : Medienmärkte im Fokus neuer medienökonomischer Anwendungen ; [... Workshop ... "Vom Theorien-Diskurs zur Theorien-Anwendung! - Anwendung und Erklärungspotenzial theoretischer Ansätze für medienökonomische Fragestellungen" ...]
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ECONIS (ZBW)
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Innovation inventory as a source of creativity for interactive television
Khajeheian, Datis
;
Friedrichsen, Mike
- In:
Digital transformation in journalism and news media : …
,
(pp. 341-349)
.
2017
Persistent link: https://www.econbiz.de/10011662476
Saved in:
2
Revisiting the interactive advertising model (IAM) after 15 years : an analysis of impact and implications
Rodgers, Shelly
;
Ouyang, Sifan
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 3-18)
.
2017
Persistent link: https://www.econbiz.de/10011645994
Saved in:
3
Network advertising model (NAM)
Thorson, Esther
;
Rodgers, Shelly
- In:
Digital advertising : theory and research
,
(pp. 19-30)
.
2017
Persistent link: https://www.econbiz.de/10011646045
Saved in:
4
Trends and opportunities for digital advertising research : a content analysis of advertising age, 2000-2015
Tham, Samuel
;
Rodgers, Shelly
;
Thorson, Esther
- In:
Digital advertising : theory and research
,
(pp. 31-44)
.
2017
Persistent link: https://www.econbiz.de/10011646100
Saved in:
5
Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos
;
Papagiannidis, Savvas
- In:
E-business applications for product development and …
,
(pp. 378-390)
.
2011
Persistent link: https://www.econbiz.de/10008938110
Saved in:
6
Still watching other people's programmes? : the case of current TV
Theodoulou, Theodoulos
;
Papagiannidis, Savvas
- In:
International journal of e-business research : an …
5
(
2009
)
4
,
pp. 55-67
Persistent link: https://www.econbiz.de/10003891598
Saved in:
7
Neue Technik, neue Medien, neue Gesellschaft? : ökonomische Herausforderungen der Onlinekommunikation ; [Tagung]
Friedrichsen, Mike
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003375337
Saved in:
8
Konsumentenerwartungen und Produktnutzen im interaktiven TV-Markt
Friedrichsen, Mike
- In:
Zwischen Marktversagen und Medienvielfalt : …
,
(pp. 113-132)
.
2004
Persistent link: https://www.econbiz.de/10010425885
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