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~subject:"Interaktive Medien"
~person:"Kiss, Greg"
~person:"Voorveld, Hilde"
~type:"article"
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Interaktive Medien
Interactive media
5
Advertising effects
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Website
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2
Online-Marketing
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Kiss, Greg
Voorveld, Hilde
Bauer, Hans H.
4
Cauberghe, Verolien
4
Silberer, Günter
4
Bellman, Steven
3
Chiagouris, Larry
3
Clement, Michel
3
Lehner, Franz
3
Noort, Guda van
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Pelsmacker, Patrick de
3
Rodgers, Shelly
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Thorson, Esther
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Brooten, Lisa
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Coffey, Amy Jo
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Coleman, Stephen
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Dräger, Peter
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Esch, Franz-Rudolf
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Exler, Stefanie
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Friedrichsen, Mike
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Hassenzahl, Marc
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Jiang, Zhenhui
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Kirk, Colleen P.
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Lala, Vishal
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Levy, Shalom
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Matei, Sorin Adam
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Mäder, Ralf
2
Neumann, Marcus M.
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Orgad, Shani
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Ozcan, Kerimcan
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Papagiannidis, Savvas
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Pavlou, Paul A.
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Prexl, Thomas
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Ramaswamy, Venkatram
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Reichardt, Tina
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
International advertising and communication : current insights and empirical findings
1
International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising research
1
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ECONIS (ZBW)
5
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1
Investigating the persuasive impact and underlying processes of interactive magazine ads in a real-life setting
Rauwers, Fabiënne
;
Voorveld, Hilde
;
Neijens, Peter C.
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 806-827
Persistent link: https://www.econbiz.de/10012492589
Saved in:
2
Moderating influences on interactivity effects
Voorveld, Hilde
;
Noort, Guda van
- In:
Current insights and future trends : [extended versions …
,
(pp. 163-175)
.
2012
Persistent link: https://www.econbiz.de/10009748164
Saved in:
3
The interactive authority of brand Web sites : a new tool provides new insights
Voorveld, Hilde
;
Neijens, Peter
;
Smit, Edith
- In:
Journal of advertising research
50
(
2010
)
3
,
pp. 292-304
Persistent link: https://www.econbiz.de/10008697039
Saved in:
4
Effects of interactive and imagery-strong websites
Kiss, Greg
;
Esch, Franz-Rudolf
- In:
International advertising and communication : current …
,
(pp. 361-377)
.
2006
Persistent link: https://www.econbiz.de/10003378191
Saved in:
5
Improving imagery processing and effectiveness of internet websites through progressive levels of interactivity and imagery-strength
Kiss, Greg
;
Esch, Franz-Rudolf
;
Weisenfeld-Schenk, Ursula
- In:
Advertising and communication : proceedings 4th …
,
(pp. 231-241)
.
2005
Persistent link: https://www.econbiz.de/10003353822
Saved in:
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