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~type_genre:"Article in journal"
~isPartOf:"Group decision and negotiation"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~person:"Kumar, Ravi"
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Group decision and negotiation
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
GITAM journal of management : a quarterly publication of GITAM Institute of Management
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A study on advertising effectiveness between traditional advertisements and interactive advertisements in Central India
Kumar, Ravi
- In:
GITAM journal of management : a quarterly publication …
17
(
2019
)
1
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012139308
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