//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type_genre:"Article in journal"
~isPartOf:"Group decision and negotiation"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"GITAM journal of management : a quarterly publication of GITAM Institute of Management"
~subject:"Konsumentenverhalten"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interactive media"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Konsumentenverhalten
Interactive media
4
Interaktive Medien
4
Großbritannien
2
United Kingdom
2
Advertising
1
Advertising Effectiveness
1
Advertising effects
1
Comparative Study
1
Competition
1
Computerized method
1
Computerunterstützung
1
Consumer behaviour
1
Digital media
1
Digitale Medien
1
E-commerce
1
Electronic Commerce
1
Emotion
1
Fernsehprogramm
1
Group decision-making
1
Gruppenentscheidung
1
Higher education institution
1
Hochschule
1
India
1
Indien
1
Interactive Advertising
1
Internet marketing
1
Negotiations
1
Online-Marketing
1
Students
1
Studierende
1
Television programme
1
Traditional Advertising
1
Verhandlungen
1
Werbewirkung
1
Werbung
1
Wettbewerb
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Kumar, Ravi
1
Published in...
All
Group decision and negotiation
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
GITAM journal of management : a quarterly publication of GITAM Institute of Management
Journal of retailing and consumer services
7
International journal of advertising : the quarterly review of marketing communications
4
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
Health economics review
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
JMM : the international journal on media management
1
Journal of business & economics research
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of media business studies
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Revue d'économie politique
1
Revue française de gestion : hommes et techniques
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Service business : an international journal
1
The journal of applied business research
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
Relevance
Date (newest first)
Date (oldest first)
1
A study on advertising effectiveness between traditional advertisements and interactive advertisements in Central India
Kumar, Ravi
- In:
GITAM journal of management : a quarterly publication …
17
(
2019
)
1
,
pp. 148-164
Persistent link: https://www.econbiz.de/10012139308
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->