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~type_genre:"Article in journal"
~isPartOf:"Group decision and negotiation"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"Journal of promotion management : JPM"
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Search: subject_exact:"Interactive media"
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Interactive media
5
Interaktive Medien
5
Großbritannien
2
Internet marketing
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Online-Marketing
2
United Kingdom
2
CSR fit
1
Communication
1
Competition
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Computerized method
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Computerunterstützung
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Corporate Social Responsibility
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Corporate social responsibility
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Digital broadcast
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Digitale Medien
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Digitaler Rundfunk
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E-commerce
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Electronic Commerce
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Article in journal
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Arroyo-Cañada, Francisco-Javier
1
Baresova, Petra
1
Bortree, Denise Sevick
1
Gil-Lafuente, Jaime
1
Go, Eun
1
Jameson, Jean
1
Jarvis, Graham
1
Johns, Chris
1
Mai Ngoc Tran
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Martinovski, Bilyana
1
Naffa, Suha
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Group decision and negotiation
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
Journal of promotion management : JPM
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Journal of marketing communications
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Journal of management information systems : JMIS
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Technological forecasting & social change : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of internet commerce
2
Journal of marketing
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The journal of brand management : an international journal
2
The journal of consumer marketing
2
The journal of management development
2
The journal of services marketing
2
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Corporate reputation review : an international journal
1
Die Bank
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
Facta Universitatis / Series economics and organization / University of Niš
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
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ECONIS (ZBW)
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1
What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun
;
Bortree, Denise Sevick
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
Saved in:
2
The IDM national student competition 2010 - 2011
Naffa, Suha
;
Jameson, Jean
;
Baresova, Petra
;
Johns, Chris
; …
- In:
Journal of direct, data and digital marketing practice …
13
(
2011/12
)
3
,
pp. 234-252
Persistent link: https://www.econbiz.de/10009490028
Saved in:
3
Considerations of interactive digital television as advertising media
Arroyo-Cañada, Francisco-Javier
;
Gil-Lafuente, Jaime
- In:
Journal of promotion management : JPM
18
(
2012
)
3
,
pp. 306-318
Persistent link: https://www.econbiz.de/10009621075
Saved in:
4
Emotion and interactive technology-mediated group decision and negotiation
Martinovski, Bilyana
- In:
Group decision and negotiation
18
(
2009
)
3
,
pp. 189-192
Persistent link: https://www.econbiz.de/10003847094
Saved in:
5
Media hype or scandal : exploring participation TV best practice
Jarvis, Graham
- In:
Journal of direct, data and digital marketing practice …
9
(
2007/08
)
2
,
pp. 148-155
Persistent link: https://www.econbiz.de/10003588152
Saved in:
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