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~type_genre:"Article in journal"
~isPartOf:"Group decision and negotiation"
~isPartOf:"Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing"
~isPartOf:"Journal of promotion management : JPM"
~subject:"Social relations"
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What and how to communicate CSR? : the role of CSR fit, modality interactivity, and message interactivity on social networking sites
Go, Eun
;
Bortree, Denise Sevick
- In:
Journal of promotion management : JPM
23
(
2017
)
5
,
pp. 727-747
Persistent link: https://www.econbiz.de/10011799589
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