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~type_genre:"Article in journal"
~isPartOf:"Jahrbuch der Absatz- und Verbrauchsforschung"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~subject:"Konsumentenverhalten"
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Search: subject_exact:"Interactive media"
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Konsumentenverhalten
Interactive media
9
Interaktive Medien
9
Consumer behaviour
3
Beziehungsmarketing
2
Einzelhandel
2
Internet marketing
2
Online-Marketing
2
Relationship marketing
2
Retail trade
2
Social Web
2
Social web
2
Advertising effects
1
Bekleidung
1
Belgien
1
Belgium
1
Betriebliche Wertschöpfung
1
Brand image
1
Brand management
1
Brand strategy
1
Brands
1
Business process management
1
Clothing
1
Creativity
1
Crowdsourcing
1
Customer ideation
1
Customer integration
1
Customer interactions
1
Customer satisfaction
1
Customer value
1
Customer value creation
1
Dienstleistungsmarketing
1
Digital broadcast
1
Digitaler Rundfunk
1
Direct marketing
1
Direktmarketing
1
E-commerce
1
Electronic Commerce
1
Fernsehwerbung
1
Handelsmanagement
1
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Article
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Article in journal
Aufsatz in Zeitschrift
3
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English
3
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Chan, Kimmy Wa
1
Deighton, John
1
Forsythe, Sandra
1
Kim, Jiyeon
1
Kornfeld, Leora
1
Li, Stella Yiyan
1
Zhu, John Jianjun
1
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Jahrbuch der Absatz- und Verbrauchsforschung
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Journal of retailing and consumer services
7
International journal of advertising : the quarterly review of marketing communications
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of management information systems : JMIS
2
Journal of marketing communications
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Technological forecasting & social change : an international journal
2
The journal of brand management : an international journal
2
The journal of services marketing
2
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Health economics review
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of economics and business research : IJEBR
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research
1
JMM : the international journal on media management
1
Journal of business & economics research
1
Journal of business economics and management
1
Journal of business research : JBR
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of economic psychology : research in economic psychology and behavioral economics
1
Journal of financial services marketing : JFSM
1
Journal of media business studies
1
Journal of promotion management : innovations in planning and applied research
1
Journal of service management
1
Marketing letters : a journal of research in marketing
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Revue d'économie politique
1
Revue française de gestion : hommes et techniques
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Service business : an international journal
1
The journal of applied business research
1
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ECONIS (ZBW)
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Fostering customer ideation in crowdsourcing community : the role of peer-to-peer and peer-to-firm interactions
Chan, Kimmy Wa
;
Li, Stella Yiyan
;
Zhu, John Jianjun
- In:
Journal of interactive marketing : a quarterly …
31
(
2015
),
pp. 42-62
Persistent link: https://www.econbiz.de/10011373130
Saved in:
2
Interactivity's unanticipated consequences for marketers and marketing
Deighton, John
;
Kornfeld, Leora
- In:
Journal of interactive marketing : a quarterly …
23
(
2009
)
1
,
pp. 4-10
Persistent link: https://www.econbiz.de/10003833022
Saved in:
3
Adoption of virtual try-on technology for online apparel shopping
Kim, Jiyeon
;
Forsythe, Sandra
- In:
Journal of interactive marketing : a quarterly …
22
(
2008
)
2
,
pp. 45-59
Persistent link: https://www.econbiz.de/10003747481
Saved in:
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