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~type_genre:"Article in journal"
~person:"Bandyopadhyay, Subhajyoti"
~person:"Lala, Vishal"
~person:"Ramaswamy, Venkatram"
~subject:"Interaktive Medien"
~subject:"Contract theory"
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Interaktive Medien
Contract theory
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Bandyopadhyay, Subhajyoti
Lala, Vishal
Ramaswamy, Venkatram
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
3
Clement, Michel
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Coffey, Amy Jo
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Journal of advertising research
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International journal of electronic commerce : IJEC
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Journal of business research : JBR
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ECONIS (ZBW)
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What is co-creation? : an interactional creation framework and its implications for value creation
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of business research : JBR
84
(
2018
),
pp. 196-205
Persistent link: https://www.econbiz.de/10011802900
Saved in:
2
Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
Saved in:
3
How do digital natives and digital immigrants respond differently to interactivity online : a model for predicting consumer attitudes and intentions to use digital information prod...
Kirk, Colleen P.
;
Chiagouris, Larry
;
Lala, Vishal
; …
- In:
Journal of advertising research
55
(
2015
)
1
,
pp. 81-94
Persistent link: https://www.econbiz.de/10010520786
Saved in:
4
Beauty is in the eye of the tech manager : how technology orientation and interactive-media knowledge can drive (or stall) change
Chiagouris, Larry
;
Lala, Vishal
- In:
Journal of advertising research
49
(
2009
)
3
,
pp. 328-338
Persistent link: https://www.econbiz.de/10003900845
Saved in:
5
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
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