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~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschriften"
~person:"Bandyopadhyay, Subhajyoti"
~person:"Chen, Lily Shui-lien"
~person:"Coffey, Amy Jo"
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Search: subject_exact:"Interactive media"
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Interactive media
4
Interaktive Medien
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Consumer behaviour
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Internet marketing
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3
Online-Marketing
3
Viral marketing
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Virales Marketing
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Prinzipal-Agent-Theorie
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audience valuation
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Article in journal
Aufsatz in Zeitschriften
Aufsatz in Zeitschrift
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Bandyopadhyay, Subhajyoti
Chen, Lily Shui-lien
Coffey, Amy Jo
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
3
Clement, Michel
2
Jiang, Zhenhui
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Kirk, Colleen P.
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Lala, Vishal
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Noort, Guda van
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Albrecht, Carmen-Maria
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Alvandi, Mohsen
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Amirkhanpour, Monaliz
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Antheunis, Marjolijn L.
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Arghashi, Vahideh
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Arora, Taanika
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International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
JMM : the international journal on media management
1
Journal of media business studies
1
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ECONIS (ZBW)
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Audience valuation in the new media era : interactivity, online engagement, and electronic word-of-mouth value
Yang, Yang
;
Coffey, Amy Jo
- In:
JMM : the international journal on media management
16
(
2014
)
2
,
pp. 77-103
Persistent link: https://www.econbiz.de/10010418210
Saved in:
2
Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan
;
Coffey, Amy Jo
- In:
Journal of media business studies
11
(
2014
)
2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
Saved in:
3
Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
Saved in:
4
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
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