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~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschriften"
~person:"Bandyopadhyay, Subhajyoti"
~person:"Chen, Lily Shui-lien"
~person:"Coffey, Amy Jo"
~person:"Albrecht, Carmen-Maria"
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Search: subject_exact:"Interactive media"
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Interactive media
5
Interaktive Medien
5
Consumer behaviour
4
Konsumentenverhalten
4
Internet marketing
3
Online-Marketing
3
Viral marketing
2
Virales Marketing
2
Advertising
1
Advertising effects
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Advertising industry
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Agency theory
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Betrug
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Beziehungsmarketing
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Contract theory
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Customer satisfaction
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Customer-employee interaction
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Dienstleistungsqualität
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E-commerce
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Fraud
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Interaction environment
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Internet
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Internet usage
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Internetnutzung
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Konditionen
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Kundenzufriedenheit
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Media usage
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Mediennutzung
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Moral Hazard
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Moral hazard
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Online retailing
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Online-Handel
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Positive and negative interactional service experience
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Prinzipal-Agent-Theorie
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Relationship marketing
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Article in journal
Aufsatz in Zeitschriften
Aufsatz in Zeitschrift
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Bandyopadhyay, Subhajyoti
Chen, Lily Shui-lien
Coffey, Amy Jo
Albrecht, Carmen-Maria
Cauberghe, Verolien
4
Bellman, Steven
3
Chiagouris, Larry
3
Pelsmacker, Patrick de
3
Clement, Michel
2
Jiang, Zhenhui
2
Kirk, Colleen P.
2
Lala, Vishal
2
Levy, Shalom
2
Noort, Guda van
2
Ozcan, Kerimcan
2
Ramaswamy, Venkatram
2
Sharma, Ravi S.
2
Varan, Duane
2
Voorveld, Hilde
2
Adibi, Sasan
1
Ahmed, Rizwan Raheem
1
Ahn, Taesoo
1
Al-Barakati, Abdullah
1
Alvandi, Mohsen
1
Amirkhanpour, Monaliz
1
Antheunis, Marjolijn L.
1
Arghashi, Vahideh
1
Arora, Taanika
1
Arroyo-Cañada, Francisco-Javier
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Asdemir, Kursad
1
Aslam, Faheem
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Awan, Tahir Mumtaz
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Azar, Salim L.
1
Baldus, Andrea
1
Baresova, Petra
1
Baron, Shawn D.
1
Beatty, Susan F.
1
Becker, Jan U.
1
Benbasat, Izak
1
Berry, Leonard L.
1
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International journal of advertising : the quarterly review of marketing communications
1
International journal of electronic commerce : IJEC
1
JMM : the international journal on media management
1
Journal of media business studies
1
Journal of service management
1
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ECONIS (ZBW)
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1
Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
2
Audience valuation in the new media era : interactivity, online engagement, and electronic word-of-mouth value
Yang, Yang
;
Coffey, Amy Jo
- In:
JMM : the international journal on media management
16
(
2014
)
2
,
pp. 77-103
Persistent link: https://www.econbiz.de/10010418210
Saved in:
3
Audience interactivity on video websites and the business implications for online media platforms
Yang, Yan
;
Coffey, Amy Jo
- In:
Journal of media business studies
11
(
2014
)
2
,
pp. 25-56
Persistent link: https://www.econbiz.de/10010424715
Saved in:
4
Consumer attitudes and interactive digital advertising
Cheng, Julian Ming Sung
;
Blankson, Charles
;
Wang, …
- In:
International journal of advertising : the quarterly …
28
(
2009
)
3
,
pp. 501-525
Persistent link: https://www.econbiz.de/10003874755
Saved in:
5
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
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