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~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
~subject:"Beziehungsmarketing"
~isPartOf:"Journal of marketing"
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Offerings as digitalized interactive platforms : a conceptual framework and implications
Ramaswamy, Venkatram
;
Ozcan, Kerimcan
- In:
Journal of marketing
82
(
2018
)
4
,
pp. 19-31
Persistent link: https://www.econbiz.de/10011880516
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