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~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
~subject:"Beziehungsmarketing"
~subject:"Interaktive Medien"
~isPartOf:"The journal of brand management : an international journal"
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Beziehungsmarketing
Interaktive Medien
Brand image
3
Brand management
3
Interactive media
3
Markenführung
3
Markenimage
3
Brand
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenartikel
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Relationship marketing
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Social Web
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Social web
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Brand loyalty
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Cluster analysis
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Clusteranalyse
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Consumer engagement
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Customer satisfaction
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Facebook
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Internet marketing
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Kundenzufriedenheit
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Markentreue
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Online-Marketing
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Openness
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Para-social interaction
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Perceived interactivity
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Self-construal
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Web analytics
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Webanalyse
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cluster analysis
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consumer behavior
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online branding
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social networking sites
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Article in journal
Kongressschrift
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Azar, Salim L.
1
Doh, Sun-Jae
1
Duijn, Meryl
1
Kim, Eun-Ho
1
Machado, Joana César
1
Noort, Guda van
1
Vacas-de-Carvalho, Leonor
1
Voorveld, Hilde A. M.
1
Yoo, Dongho
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The journal of brand management : an international journal
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
International journal of electronic commerce : IJEC
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Journal of management information systems : JMIS
3
Journal of marketing communications
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Technological forecasting & social change : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of marketing
2
Journal of promotion management : JPM
2
Medienwirtschaft : MW ; Perspektiven der digitalen Transformation
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The journal of consumer marketing
2
The journal of management development
2
The journal of services marketing
2
Central European journal of operations research : CEJOR ; official journal of the Austrian, Croatian, Czech, Hungarian, Slovakian and Slovenian OR Societies
1
Die Bank
1
Electronic commerce research and applications
1
Electronic markets : the international journal on networked business
1
European Sport management quarterly : ESMQ
1
Facta Universitatis / Series economics and organization / University of Niš
1
GITAM journal of management : a quarterly publication of GITAM Institute of Management
1
Group decision and negotiation
1
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ECONIS (ZBW)
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Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
2
Motivations to interact with brands on Facebook : towards a typology of consumer-brand interactions
Azar, Salim L.
;
Machado, Joana César
; …
- In:
The journal of brand management : an international journal
23
(
2016
)
2
,
pp. 153-178
Persistent link: https://www.econbiz.de/10011459520
Saved in:
3
Building brands with interactivity : the role of prior brand usage in the relation between perceived website interactivity and brand responses
Voorveld, Hilde A. M.
;
Noort, Guda van
;
Duijn, Meryl
- In:
The journal of brand management : an international journal
20
(
2012/13
)
7
,
pp. 608-622
Persistent link: https://www.econbiz.de/10009785362
Saved in:
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