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~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
~subject:"Beziehungsmarketing"
~subject:"Online-Handel"
~isPartOf:"International journal of market research"
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International journal of market research
Journal of retailing and consumer services
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Technological forecasting & social change : an international journal
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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International journal of e-business research : an official publication of the Information Resources Management Association
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How does interactivity of online media hamper ad effectiveness
Pleyers, Gordy
;
Vermeulen, Nicolas
- In:
International journal of market research
63
(
2021
)
3
,
pp. 335-352
Persistent link: https://www.econbiz.de/10012521391
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