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~type_genre:"Article in journal"
~type_genre:"Kongressschrift"
~subject:"Beziehungsmarketing"
~subject:"Website"
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Search: subject_exact:"Interactive media"
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Beziehungsmarketing
Website
Interactive media
176
Interaktive Medien
176
Consumer behaviour
55
Konsumentenverhalten
55
Internet marketing
53
Online-Marketing
53
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34
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34
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25
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Journal of retailing and consumer services
3
International journal of electronic commerce : IJEC
2
Journal of business research : JBR
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing
2
Journal of service management
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2
The journal of brand management : an international journal
2
European Sport management quarterly : ESMQ
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
International journal of electronic marketing and retailing : IJEMR
1
International journal of internet marketing and advertising : IJIMA
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business economics and management
1
Journal of consumer marketing
1
Journal of customer behaviour
1
Journal of financial services marketing : JFSM
1
Journal of internet commerce
1
Journal of management information systems : JMIS
1
Journal of marketing communications
1
Journal of media business studies
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Nonprofit and voluntary sector quarterly
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Services marketing quarterly
1
The journal of services marketing
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ECONIS (ZBW)
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1
How emotions impact the interactive value formation process during problematic social media interactions
Frau, Moreno
;
Cabiddu, Francesca
;
Frigau, Luca
; …
- In:
Journal of research in interactive marketing : …
17
(
2023
)
5
,
pp. 773-793
Persistent link: https://www.econbiz.de/10014428171
Saved in:
2
Utilitarian motivations to engage with travel websites : an interactive technology adoption model
Camilleri, Mark Anthony
;
Kozak, Metin
- In:
The journal of services marketing
37
(
2023
)
1
,
pp. 96-109
Persistent link: https://www.econbiz.de/10013542906
Saved in:
3
How digitalized interactive platforms create new value for customers by integrating B2B and B2C models? : an empirical study in China
He, Jiaxun
;
Zhang, Shuang
- In:
Journal of business research : JBR
142
(
2022
),
pp. 694-706
Persistent link: https://www.econbiz.de/10013168453
Saved in:
4
Social media reviewing channels : the role of channel interactivity and vloggers' self-disclosure in consumers' parasocial interaction
Fazli-Salehi, Reza
;
Jahangard, Mahshid
;
Torres, Ivonne M.
; …
- In:
Journal of consumer marketing
39
(
2022
)
2
,
pp. 242-253
Persistent link: https://www.econbiz.de/10013165335
Saved in:
5
Interactivity, inspiration, and perceived usefulness! : how retailers' AR-apps improve consumer engagement through flow
Arghashi, Vahideh
;
Yuksel, Cenk Arsun
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-20
Persistent link: https://www.econbiz.de/10013209451
Saved in:
6
Interactive websites of e-malls instigate intentions to generate e-WoM
Awan, Tahir Mumtaz
;
Latif, Tayyaba
;
Aslam, Faheem
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
3
,
pp. 319-333
Persistent link: https://www.econbiz.de/10014309741
Saved in:
7
The role of consumer-consumer interaction and consumer-brand interaction in driving consumer-brand engagement and behavioral intentions
Cheung, Man Lai
;
Pires, Guilherme D.
;
Rosenberger, Philip J.
- In:
Journal of retailing and consumer services
61
(
2021
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012581930
Saved in:
8
Self-construal on brand fan pages : the mediating effect of para-social interaction and consumer engagement on brand loyalty
Kim, Eun-Ho
;
Yoo, Dongho
;
Doh, Sun-Jae
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 254-271
Persistent link: https://www.econbiz.de/10012550272
Saved in:
9
Investigating the effects of interaction satisfaction and interaction immersion in social media on customer value creation
Shaykhzade, Fooziye
;
Alvandi, Mohsen
- In:
International journal of internet marketing and …
14
(
2020
)
3
,
pp. 258-274
Persistent link: https://www.econbiz.de/10012284808
Saved in:
10
The role of respect in the effects of perceived ad interactivity and intrusiveness on brand and site
Tan, Bin Jun
;
Brown, Mark
;
Pope, Nigel
- In:
Journal of marketing communications
25
(
2019
)
3
,
pp. 288-306
Persistent link: https://www.econbiz.de/10012203297
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