//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interactive media"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Digital media
8
Digitale Medien
8
Interactive media
8
Interaktive Medien
8
E-commerce
6
Electronic Commerce
6
Betriebliche Wertschöpfung
3
Value creation
3
Fertigungsprogramm
2
Marketing management
2
Marketingmanagement
2
Master production schedule
2
Media industries
2
Mediensektor
2
Bundling strategy
1
Business model
1
Commercial television
1
Copyright infringement
1
Digital goods
1
Digital music
1
Digitale Güter
1
Digitale Musik
1
Geschäftsmodell
1
Leistungsbündel
1
Preismanagement
1
Pricing strategy
1
Privater Fernsehsender
1
Urheberrechtsverletzung
1
more ...
less ...
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Aufsatz im Buch
8
Book section
8
Case study
1
Fallstudie
1
Language
All
English
8
Author
All
Alexander, Nisha
1
Arasu Prem Kumar
1
Balgayev, Ilyas
1
Bansal, Ankit
1
Budi, Aditya
1
Buyi, Ren
1
Dezheng, Daniel Tan
1
El Sawy, Omar A.
1
Geng, Wang
1
Goh Kok Min
1
Ho Wei Ching
1
Jian, Huang
1
Kaung Myat Win
1
Manohar, Desai Mayura
1
Niazi Babar Zaman Khan
1
Pereira, Francis
1
Phng Jia Shyan
1
Satish Kumar Sarraf
1
Shantani, S.
1
Soo, Kelvin Tan Yuean
1
Sze Wei Wu
1
Wang, Mi
1
Wang, Tianyuan
1
more ...
less ...
Published in...
All
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
Digital advertising : theory and research
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
International journal of electronic commerce : IJEC
5
Journal of business research : JBR
4
Journal of marketing communications
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
3
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Journal of management information systems : JMIS
3
Journal of service management
3
Kom / Kommission der Europäischen Gemeinschaften
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Springer eBook Collection
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
CEDEFOP reference series
2
DUV / Wirtschaftswissenschaft
2
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Grundlagen und Perspektiven
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Edition Wissenschaft / Interaktives Marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
2
more ...
less ...
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Disruptions and value in the interactive digital media marketplace
El Sawy, Omar A.
;
Pereira, Francis
- In:
Understanding the interactive digital media marketplace …
,
(pp. 1-11)
.
2012
Persistent link: https://www.econbiz.de/10009410315
Saved in:
2
Bundling strategy in the IDM marketplace
Goh Kok Min
;
Soo, Kelvin Tan Yuean
;
Geng, Wang
- In:
Understanding the interactive digital media marketplace …
,
(pp. 62-75)
.
2012
Persistent link: https://www.econbiz.de/10009411150
Saved in:
3
IDM products vs. services : a comparative analysis
Budi, Aditya
;
Wang, Mi
;
Wang, Tianyuan
- In:
Understanding the interactive digital media marketplace …
,
(pp. 43-51)
.
2012
Persistent link: https://www.econbiz.de/10009411163
Saved in:
4
The case for variable pricing of IDM
Bansal, Ankit
;
Manohar, Desai Mayura
;
Shantani, S.
- In:
Understanding the interactive digital media marketplace …
,
(pp. 25-31)
.
2012
Persistent link: https://www.econbiz.de/10009411165
Saved in:
5
Deriving value in the IDM market : open vs. closed platforms
Alexander, Nisha
;
Ho Wei Ching
;
Arasu Prem Kumar
- In:
Understanding the interactive digital media marketplace …
,
(pp. 109-117)
.
2012
Persistent link: https://www.econbiz.de/10009411855
Saved in:
6
Deriving value from platforms in IDM
Sze Wei Wu
;
Niazi Babar Zaman Khan
;
Satish Kumar Sarraf
- In:
Understanding the interactive digital media marketplace …
,
(pp. 98-108)
.
2012
Persistent link: https://www.econbiz.de/10009411856
Saved in:
7
Is DRM the great spoiler in the IDM marketplace?
Balgayev, Ilyas
;
Phng Jia Shyan
;
Kaung Myat Win
- In:
Understanding the interactive digital media marketplace …
,
(pp. 368-377)
.
2012
Persistent link: https://www.econbiz.de/10009412595
Saved in:
8
Disruptions in the IDM marketplace : time-shifted TV
Jian, Huang
;
Dezheng, Daniel Tan
;
Buyi, Ren
- In:
Understanding the interactive digital media marketplace …
,
(pp. 132-141)
.
2012
Persistent link: https://www.econbiz.de/10009412683
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->