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isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Electronic commerce : Herausforderungen, Anwendungen, Perspektiven"
~isPartOf:"Journal of service management"
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Interactive media
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International journal of electronic commerce : IJEC
Electronic commerce : Herausforderungen, Anwendungen, Perspektiven
Journal of service management
The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
SpringerLink / Bücher
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
7
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
6
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Journal of business research : JBR
4
Journal of marketing communications
4
Leitfaden Online-Marketing ; [Bd. 1]
4
Organisationsentwicklung : Zeitschrift für Unternehmensentwicklung und Change Management
4
i-com : journal of interactive media
4
Gabler Edition Wissenschaft
3
Gabler Edition Wissenschaft / Markt- und Unternehmensentwicklung
3
Journal of management information systems : JMIS
3
Kom / Kommission der Europäischen Gemeinschaften
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Research
3
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
3
Springer eBook Collection
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Wirtschaftsinformatik & Management : Zeitschrift für Business-IT
3
CEDEFOP reference series
2
DUV / Wirtschaftswissenschaft
2
E-Learning : die Revolution des Lernens gewinnbringend einsetzen
2
Electronic commerce : Grundlagen und Perspektiven
2
Events und Messen : Stand und Perspektiven der Eventforschung ; [mit der 5. Wissenschaftlichen Konferenz Eventforschung, die am 25. Oktober 2013 vom Lehrstuhl Marketing und Handelsbetriebslehre der TU Chemnitz veranstaltet wurde ...]
2
Gabler Edition Wissenschaft / Interaktives Marketing
2
Handel und Internationales Marketing / Retailing and International Marketing
2
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information communication technologies and emerging business strategies
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Information systems and management in media and entertainment industries
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ECONIS (ZBW)
11
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1
Customer response to interactional service experience : the role of interaction environment
Albrecht, Carmen-Maria
;
Hattula, Stefan
;
Bornemann, Torsten
- In:
Journal of service management
27
(
2016
)
5
,
pp. 704-729
Persistent link: https://www.econbiz.de/10011553119
Saved in:
2
Customer experience modeling : from customer experience to service design
Teixeira, Jorge Grenha
;
Patrício, Lia
;
Nunes, Nuno Jardim
- In:
Journal of service management
23
(
2012
)
3
,
pp. 362-376
Persistent link: https://www.econbiz.de/10009619158
Saved in:
3
A comparative study of mobile messaging services acceptance to participate in television programmes
Ruiz Mafe, Carla
;
Sanz Blas, Silvia
;
Tavera-Mesías, …
- In:
Journal of service management
21
(
2010
)
1
,
pp. 69-102
Persistent link: https://www.econbiz.de/10003964396
Saved in:
4
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
Saved in:
5
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Saved in:
6
An economic model of click fraud in publisher networks
Asdemir, Kursad
;
Yurtseven, Özden
;
Yahya, Moin A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
Saved in:
7
The glitch in on-line advertising : a study of click fraud in pay-per-click advertising programs
Midha, Vishal
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10003817300
Saved in:
8
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
9
Schlau und sicher - technologische Trends bei E-Commerce-Lösungen
Bräuer, Martin
;
Stolpmann, Markus
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 85-102)
.
2000
Persistent link: https://www.econbiz.de/10001528575
Saved in:
10
Electronic Commerce im interaktiven Fernsehen
Fantapié Altobelli, Claudia
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 171-188)
.
2000
Persistent link: https://www.econbiz.de/10001528576
Saved in:
11
Multimediale Kiosksysteme - Kommunikationsprozeß, Erfolgsbedingungen und Entwicklungsperspektiven
Swoboda, Bernhard
- In:
Electronic commerce : Herausforderungen, Anwendungen, …
,
(pp. 421-441)
.
2000
Persistent link: https://www.econbiz.de/10001528881
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