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isPartOf:"International journal of electronic commerce : IJEC"
~language:"eng"
~isPartOf:"Journal of management information systems : JMIS"
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Interactive media
8
Interaktive Medien
8
Internet marketing
7
Online-Marketing
7
Advertising effects
5
Werbewirkung
5
Betrug
4
Fraud
4
Search engine
4
Suchmaschine
4
Theorie
4
Theory
4
Website
3
Advertising industry
2
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2
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1
Aesthetics
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Agency theory
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Behavioral economics
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Jiang, Zhenhui
2
Asdemir, Kursad
1
Bandyopadhyay, Subhajyoti
1
Benbasat, Izak
1
Cheng, Hsing K.
1
Dinev, Tamara
1
Guthrie, Randy W.
1
Hu, Qing
1
Jenkins, Jeffrey L.
1
Lowry, Paul Benjamin
1
Mahdian, Mohammad
1
Midha, Vishal
1
Pathak, Praveen
1
Romano, Nicholas C.
1
Tan, Bernard C. Y.
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Tomak, Kerem
1
Wang, Weiquan
1
Yahya, Moin A.
1
Yayla, Ali
1
Yi, Cheng
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Yu, Jie
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Yurtseven, Özden
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International journal of electronic commerce : IJEC
Journal of management information systems : JMIS
The Oxford handbook of information and communication technologies
10
Journal of advertising research
9
International journal of advertising : the quarterly review of marketing communications
8
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
8
Journal of retailing and consumer services
8
Understanding the interactive digital media marketplace : frameworks, platforms, communities and issues
8
Digital advertising : theory and research
7
Cutting-edge social media approaches to business education : teaching with LinkedIn, Facebook, Twitter, Second Life, and blogs
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
Journal of business research : JBR
4
Journal of marketing communications
4
Journal of service management
3
Reinventing interactive and direct marketing : leading experts show how to maximize digital ROI with iDirect and iBranding imperatives
3
Technological forecasting & social change : an international journal
3
The journal of brand management : an international journal
3
Industrial marketing management : the international journal for industrial and high-tech firms
2
Information communication technologies and emerging business strategies
2
Information systems and management in media and entertainment industries
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of internet marketing and advertising : IJIMA
2
Internet advertising : theory and research
2
JMM : the international journal on media management
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
2
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
2
Journal of internet commerce
2
Journal of marketing
2
Journal of promotion management : JPM
2
Pervasive advertising
2
Research
2
Telematics and informatics : an interdisciplinary journal on the social impacts of new technologies
2
The journal of consumer marketing
2
The journal of management development
2
The journal of services marketing
2
Working papers / Harvard Business School, Division of Research
2
2006 Business & Economics Society International Conference ; Vol. 2
1
A research agenda for economic psychology
1
Advanced technologies management for retailing : frameworks and cases
1
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ECONIS (ZBW)
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1
The determinants and impacts of aesthetics in users' first interaction with websites
Jiang, Zhenhui
;
Wang, Weiquan
;
Tan, Bernard C. Y.
;
Yu, Jie
- In:
Journal of management information systems : JMIS
33
(
2016
)
1
,
pp. 229-259
Persistent link: https://www.econbiz.de/10011560750
Saved in:
2
Enticing and engaging consumers via online product presentations : the effects of restricted interaction design
Yi, Cheng
;
Jiang, Zhenhui
;
Benbasat, Izak
- In:
Journal of management information systems : JMIS
31
(
2014/15
)
4
,
pp. 213-242
Persistent link: https://www.econbiz.de/10011385741
Saved in:
3
The CMC interactivity model : how interactivity enhances communication quality and process satisfaction in lean-media groups
Lowry, Paul Benjamin
;
Romano, Nicholas C.
;
Jenkins, …
- In:
Journal of management information systems : JMIS
26
(
2009/10
)
1
,
pp. 155-195
Persistent link: https://www.econbiz.de/10003990184
Saved in:
4
A mechanism for on-line advertisement placement to deter click fraud
Zhou, Wei
;
Bandyopadhyay, Subhajyoti
;
Cheng, Hsing K.
; …
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 9-27
Persistent link: https://www.econbiz.de/10003817274
Saved in:
5
Is there an on-line advertisers' dilemma? : a study of click fraud in the pay-per-click model
Dinev, Tamara
;
Hu, Qing
;
Yayla, Ali
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 29-59
Persistent link: https://www.econbiz.de/10003817294
Saved in:
6
An economic model of click fraud in publisher networks
Asdemir, Kursad
;
Yurtseven, Özden
;
Yahya, Moin A.
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 61-89
Persistent link: https://www.econbiz.de/10003817298
Saved in:
7
The glitch in on-line advertising : a study of click fraud in pay-per-click advertising programs
Midha, Vishal
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 91-111
Persistent link: https://www.econbiz.de/10003817300
Saved in:
8
Pay-per-action model for on-line advertising
Mahdian, Mohammad
;
Tomak, Kerem
- In:
International journal of electronic commerce : IJEC
13
(
2008/09
)
2
,
pp. 113-128
Persistent link: https://www.econbiz.de/10003817304
Saved in:
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