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~person:"Becker, Andreas"
~person:"Broderick, Amanda J."
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Multicultural society
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Multikulturelle Gesellschaft
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Cultural identity
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Kulturelle Identität
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Becker, Andreas
Broderick, Amanda J.
Alesina, Alberto
11
Demangeot, Catherine
8
Trebbi, Francesco
8
Harnoss, Johann
7
Rapoport, Hillel
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Nijkamp, Peter
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Zimmermann, Klaus F.
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Pinelli, Dino
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Prarolo, Giovanni
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Südekum, Jens
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Wacziarg, Romain
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Walkowitz, Gari
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Goerg, Sebastian J.
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Grier, Sonya A.
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Hémet, Camille
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Journal of business research : JBR
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Brands : interdisciplinary perspectives
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International marketing review
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ECONIS (ZBW)
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1
Consumer Multicultural Identity Affiliation : reassessing identity segmentation in multicultural markets
Kipnis, Eva
;
Demangeot, Catherine
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
98
(
2019
),
pp. 126-141
Persistent link: https://www.econbiz.de/10012007222
Saved in:
2
Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine
;
Broderick, Amanda J.
;
Craig, C. S.
- In:
International marketing review
32
(
2015
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
Saved in:
3
Consumer multiculturation : consequences of multicultural identification for brand knowledge
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
- In:
Brands : interdisciplinary perspectives
,
(pp. 215-241)
.
2015
Persistent link: https://www.econbiz.de/10010478959
Saved in:
4
Branding beyond prejudice : navigating multicultural marketplaces for consumer well-being
Kipnis, Eva
;
Broderick, Amanda J.
;
Demangeot, Catherine
; …
- In:
Journal of business research : JBR
66
(
2013
)
8
,
pp. 1186-1194
Persistent link: https://www.econbiz.de/10009756089
Saved in:
5
Corporate Governance, Internationalisierung und Erfolg : eine Analyse der internationalen und interkulturellen Zusammensetzung von Boards aus dem angloamerikanischen, germanischen...
Becker, Andreas
-
2010
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003939843
Saved in:
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