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isPartOf:"Interkulturelles Handeln in der Wirtschaft : Positionen, Modelle, Perspektiven, Projekte : [... Vortrags- und Workshopbeiträge der 4. Jenaer Interkulturellen Sommerakademie, die Anfang September 2003 ... an der Universität Jena durchgeführt worden ist]"
~isPartOf:"International marketing review"
~subject:"Konsumentenverhalten"
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Cross-cultural relations
9
Interkulturelle Beziehungen
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Cultural identity
4
Kulturelle Identität
4
Consumer behaviour
3
Cross-cultural management
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Interkulturelles Handeln in der Wirtschaft : Positionen, Modelle, Perspektiven, Projekte : [... Vortrags- und Workshopbeiträge der 4. Jenaer Interkulturellen Sommerakademie, die Anfang September 2003 ... an der Universität Jena durchgeführt worden ist]
International marketing review
Journal of business research : JBR
8
Advances in international marketing
4
Freiberger Arbeitspapiere
2
Handbook of consumer psychology
2
International journal of consumer studies
2
Journal of international consumer marketing
2
Journal of marketing management : MM
2
Multicultural perspectives in customer behaviour
2
The journal of consumer marketing
2
The journal of services marketing
2
A Research Agenda for Service Marketing
1
Advances in international marketing 1474-7979 v. 18
1
Akademische Abhandlungen zu den Wirtschaftswissenschaften
1
Analyzing the cultural diversity of consumers in the global marketplace
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Brands and brand management : contemporary research perspectives
1
Business and intercultural communication
1
Classification - the ubiquitous challenge : proceedings of the 28th annual conference of the Gesellschaft für Klassifikation e.V., University of Dortmund, March 9 - 11, 2004 ; with 108 tables
1
Cross cultural management : an international journal
1
DUV / Wirtschaftswissenschaft
1
European journal of international management : EJIM
1
European management journal
1
Europäische Hochschulschriften / 5
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Forschungsberichte des Zentrums für Empirische Forschung (ZEF)
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Freiberg research papers
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Freiberg working papers
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Frontiers of culture and psychology
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Handbook of qualitative research methods in marketing
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IDE Schriftenreihe
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International Marketing Review
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International Marketing Review: Volume 32, Issue 2
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International journal of commerce and management
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International journal of hospitality management
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JOBR-D-21-04206
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Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
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Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Journal of current issues and research in advertising : JCIRA
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A consumer cultural paradox : exploring the tensions between traditional and international education
Beveridge, Ivana
;
Furrer, Olivier
;
Gelb, Betsy D.
- In:
International marketing review
39
(
2022
)
4
,
pp. 811-835
Persistent link: https://www.econbiz.de/10013396332
Saved in:
2
Multicultural marketplaces : new territory for international marketing and consumer research
Demangoet, Catherine
;
Broderick, Amanda J.
;
Craig, C. S.
- In:
International marketing review
32
(
2015
)
2
,
pp. 118-140
Persistent link: https://www.econbiz.de/10011296982
Saved in:
3
Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research
Demangeot, Catherine
(
contributor
)
-
2015
Persistent link: https://www.econbiz.de/10011296994
Saved in:
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