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~person:"Grier, Sonya A."
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Multicultural society
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Multikulturelle Gesellschaft
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Advertising effects
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Consumer behaviour
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Grier, Sonya A.
Alesina, Alberto
11
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Trebbi, Francesco
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Harnoss, Johann
7
Rapoport, Hillel
7
Nijkamp, Peter
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Bukow, Wolf-Dietrich
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Kymlicka, Will
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Tabellini, Guido Enrico
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Zimmermann, Klaus F.
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Alesina, Alberto F.
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Bellini, Elena
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Broderick, Amanda J.
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Brunow, Stephan
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Desmet, Klaus
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Kiesel, Doron
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Pinelli, Dino
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Poot, Jacques
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Prarolo, Giovanni
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Südekum, Jens
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Wacziarg, Romain
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Walkowitz, Gari
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Cohn-Bendit, Daniel
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Goerg, Sebastian J.
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Gutiérrez, Félix
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Hémet, Camille
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Malgouyres, Clément
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Modood, Tariq
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Niebuhr, Annekatrin
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Ottaviano, Gianmarco I. P.
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Ozgen, Ceren
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Parekh, Bhikhu C.
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Rinne, Ulf
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International journal of advertising : the quarterly review of marketing communications
1
Journal of business research : JBR
1
Journal of global marketing
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ECONIS (ZBW)
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Constructing a bridge to multicultural marketplace well-being : a consumer-centered framework for marketer action
Demangeot, Catherine
;
Kipnis, Eva
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
100
(
2019
),
pp. 339-353
Persistent link: https://www.econbiz.de/10012023811
Saved in:
2
Targeting without alienating : multicultural advertising and the subtleties of targeted advertising
Johnson, Guillaume D.
;
Grier, Sonya A.
- In:
International journal of advertising : the quarterly …
30
(
2011
)
2
,
pp. 233-258
Persistent link: https://www.econbiz.de/10009154743
Saved in:
3
Conceptualizing multicultural advertising effects in the "New" South Africa
Johnson, Guillaume D.
;
Elliott, Roger M.
;
Grier, Sonya A.
- In:
Journal of global marketing
23
(
2010
)
3
,
pp. 189-207
Persistent link: https://www.econbiz.de/10008652534
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