//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Theorie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Interkulturelles Marketing"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Theorie
Cross-cultural marketing
135
Interkulturelles Marketing
135
Consumer behaviour
37
Konsumentenverhalten
37
Internationales Marketing
27
International marketing
24
USA
23
United States
23
National culture
22
Nationalkultur
22
Deutschland
15
Germany
15
Marketing
14
Interkulturelles Management
13
Target group
13
Zielgruppe
13
China
12
Ethnic group
11
Ethnische Gruppe
11
Welt
11
World
11
Marketing management
10
Marketingmanagement
10
Brasilien
8
Brazil
8
Advertising effects
7
Brand management
7
Markenführung
7
Werbewirkung
7
Bibliometrics
6
Bibliometrie
6
Cross-cultural competence
6
Interkulturelle Kompetenz
6
Kommunikation
6
Kulturvergleich
6
Markenimage
6
Markenpolitik
6
Market research
6
Marktforschung
6
Werbung
6
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
2
Book / Working Paper
2
Type of publication (narrower categories)
All
Aufsatz im Buch
2
Book section
2
Collection of articles of several authors
1
Conference proceedings
1
Hochschulschrift
1
Konferenzschrift
1
Sammelwerk
1
Thesis
1
more ...
less ...
Language
All
English
4
Author
All
Hajjem, Ahlem
1
Hoffman, Mark
1
Librowicz, Michel
1
Telahigue, Issam
1
Toffoli, Roy
1
Tran, Ben
1
Wang, Ying
1
more ...
less ...
Institution
All
International Conference on Applied Human Factors and Ergonomics <8., 2017, Los Angeles, Calif.>
1
International Conference on Cross-Cultural Decision Making <2017, Los Angeles, Calif.>
1
Published in...
All
Advances in intelligent systems and computing : AISC
1
International marketing in the fast changing world
1
Transcultural marketing for incremental and radical innovation
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Advances in cross-cultural decision making : proceedings of the AHFE 2017 International Conference on Cross-Cultural Decision Making, July 17-21, 2017, The Westin Bonaventure Hotel...
Hoffman, Mark
(
ed.
)
-
International Conference on Applied Human Factors and …
;
…
-
2018
Persistent link: https://www.econbiz.de/10011664130
Saved in:
2
Impact of acculturation, consumer affinity, and inverse COO effect on a supplier country's image from exporting professional services to a host country : a conceptual framework
Toffoli, Roy
;
Librowicz, Michel
;
Hajjem, Ahlem
; …
- In:
International marketing in the fast changing world
,
(pp. 199-233)
.
2015
Persistent link: https://www.econbiz.de/10011416186
Saved in:
3
Appropriateness of WTP measurement approaches : a cross-cultural perspective
Wang, Ying
-
2014
-
1. Aufl
Persistent link: https://www.econbiz.de/10010361532
Saved in:
4
Ethos, pathos, and logos of doing business abroad : Geert Hofstede's five dimensions of national culture on transcultural marketing
Tran, Ben
- In:
Transcultural marketing for incremental and radical …
,
(pp. 255-280)
.
2014
Persistent link: https://www.econbiz.de/10010211697
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->