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~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"European journal of marketing"
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Internal branding
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Industrial marketing management : the international journal for industrial and high-tech firms
European journal of marketing
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
26
The journal of brand management : an international journal
11
The journal of product & brand management
10
Antecedents and outcomes of employee-based brand equity
9
Innovatives Markenmanagement
7
Innen beginnen : von der internen Kommunikation zum Internal Branding
6
European journal of marketing : EJM
5
Journal of business research : JBR
5
SpringerLink / Bücher
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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Services marketing quarterly
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Innovative Markenführung und -implementierung
3
International journal of contemporary hospitality management
3
Research
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Springer eBook Collection
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Business-to-business brand management : theory, research and executive case study exercises
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate reputation review
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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Global business review
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International journal of hospitality management
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of air transport management
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Journal of financial services marketing : JFSM
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of strategic marketing
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Marketing : ZFP ; journal of research and management
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
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The Routledge companion to contemporary brand management
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The international review of retail, distribution and consumer research
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The journal of services marketing
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The service industries journal
2
Tourism analysis : an interdisciplinary tourism & hospitality journal
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Wettbewerb und Regulierung von Märkten und Unternehmen
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Advances in business strategy and competitive advantage (ABSCA) book series
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ECONIS (ZBW)
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1
Decoding the employee influencer on social media : applying Taylor's six segment message strategy wheel
Jacobson, Jenna
;
Gomes Rinaldi, Adriana
;
Rudkowski, Janice
- In:
European journal of marketing
57
(
2023
)
1
,
pp. 29-59
Persistent link: https://www.econbiz.de/10013502459
Saved in:
2
Internal branding and job satisfaction : investigating the roles of brand individuality and personality-brand fit
Knop, Sebastian
- In:
Industrial marketing management : the international …
107
(
2022
),
pp. 70-81
Persistent link: https://www.econbiz.de/10014230257
Saved in:
3
How posting in social networks affects employee-based brand equity
Hesse, Andreas
;
Schmidt, Holger J.
;
Bosslet, Ronja
; …
- In:
European journal of marketing
56
(
2022
)
7
,
pp. 1907-1925
Persistent link: https://www.econbiz.de/10013352656
Saved in:
4
Corporate brand strategy formation : brand actors and the situational context for a business-to-business brand
Vallaster, Christine
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1133-1143
Persistent link: https://www.econbiz.de/10009490238
Saved in:
5
How strong is the business-to-business brand in the workforce? : an empirically-tested model of 'internal brand equity' in a business-to-business setting
Baumgarth, Carsten
;
Schmidt, Marco
- In:
Industrial marketing management : the international …
39
(
2010
)
8
,
pp. 1250-1260
Persistent link: https://www.econbiz.de/10008807147
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