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~isPartOf:"Journal of financial services marketing : JFSM"
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Journal of financial services marketing : JFSM
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
26
The journal of brand management : an international journal
11
The journal of product & brand management
10
Antecedents and outcomes of employee-based brand equity
9
Innovatives Markenmanagement
7
Innen beginnen : von der internen Kommunikation zum Internal Branding
6
Journal of Product & Brand Management
6
European journal of marketing : EJM
5
Journal of Place Management and Development
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Journal of business research : JBR
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Services marketing quarterly
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SpringerLink / Bücher
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Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
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European journal of marketing
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Industrial marketing management : the international journal for industrial and high-tech firms
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Innovative Markenführung und -implementierung
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International journal of contemporary hospitality management
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Research
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Springer eBook Collection
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B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
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Business-to-business brand management : theory, research and executive case study exercises
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Contemporary perspectives on corporate marketing : contemplating corporate branding, marketing and communications in the twenty-first century
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Corporate reputation review
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Erlebniskommunikation : Erfolgsfaktoren für die Marketingpraxis
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European Journal of Marketing
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Global business review
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International Journal of Contemporary Hospitality Management
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International journal of hospitality management
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
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Journal of air transport management
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Journal of marketing management : JMM ; journal of the Academy of Marketing
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Journal of marketing management : MM
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Journal of strategic marketing
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Markenbrand : die Strategiequelle ; Zeitschrift für Markenstrategie
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Marketing : ZFP ; journal of research and management
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Personalmarketing 2.0 : vom Employer Branding zum Recruiting
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The Routledge companion to contemporary brand management
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The international review of retail, distribution and consumer research
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The journal of services marketing
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Internal branding experiences in the financial services sector in South Africa
Du Preez, Rose
- In:
Journal of financial services marketing : JFSM
22
(
2017
)
1
,
pp. 24-32
Persistent link: https://www.econbiz.de/10011703025
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2
Employer branding : attracting and retaining talent in financial services
Näppä, Anna
;
Farshid, Mana
;
Foster, Tim
- In:
Journal of financial services marketing : JFSM
19
(
2014
)
2
,
pp. 132-145
Persistent link: https://www.econbiz.de/10010497772
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