//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~type:"article"
~person:"Heitmann, Mark"
~person:"King, Ceridwyn"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Internal branding"
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Internal branding
7
Interne Markenführung
6
Arbeitsverhalten
2
Work behaviour
2
Analysis of variance
1
Angestellte
1
Arbeitskräfte
1
Brand management
1
Brand psychological ownership
1
Competitive advantage
1
Consumer behaviour
1
Dienstleistungsqualität
1
Gastgewerbe
1
Hospital
1
Hospitality employees
1
Hospitality industry
1
Konsumentenverhalten
1
Krankenhaus
1
Markenführung
1
Meinung
1
Opinion
1
Organizational behaviour
1
Personality psychology
1
Persönlichkeitspsychologie
1
Service quality
1
Tourism industry
1
Tourismuswirtschaft
1
Varianzanalyse
1
Verhalten in Organisationen
1
Voice
1
Wettbewerbsvorteil
1
White collar workers
1
Workforce
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
Type of publication (narrower categories)
All
Article in journal
5
Aufsatz in Zeitschrift
5
Aufsatz im Buch
2
Book section
2
Language
All
English
4
German
3
Author
All
Heitmann, Mark
King, Ceridwyn
Tomczak, Torsten
20
Henkel, Sven
11
Wentzel, Daniel
11
Esch, Franz-Rudolf
10
Kernstock, Joachim
8
Schmidt, Holger J.
7
Herrmann, Andreas
5
Baumgarth, Carsten
4
Brexendorf, Tim Oliver
4
Chapleo, Chris
4
Walter, Benjamin von
4
Abratt, Russell
3
Biedenbach, Galina
3
Burmann, Christoph
3
Grace, Debra
3
Khanyapuss Punjaisri
3
Merrilees, Bill
3
Ahmad, Ayyaz
2
Ashfaq, Rafiya
2
Aurand, Timothy W.
2
Azizi, Shahriar
2
Bang, Nguyen
2
Batt, Verena
2
Biesalski, Alexander
2
Binu Raj, Asha
2
Botzenhardt, Florian
2
Boukis, Achilleas
2
Brexendorf, Tim
2
Bruhn, Manfred
2
Bräunl, Manfred
2
Clark, Paul
2
Dahle, Dag Yngve
2
Du Preez, Rose
2
Erkmen, Ezgi
2
Fiaz, Muhammad
2
Fischer, Alexander
2
Frazer, Lorelle
2
Hancer, Murat
2
more ...
less ...
Published in...
All
Behavioral Branding : wie Mitarbeiterverhalten die Marke stärkt
2
Die Betriebswirtschaft : DBW
1
European journal of marketing : EJM
1
International journal of contemporary hospitality management
1
International journal of hospitality management
1
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
Relevance
Date (newest first)
Date (oldest first)
1
Speaking up because it's my brand : examining employee brand psychological ownership and voice behavior in hospitality organizations
Xiong, Lina
;
So, Kevin Kam Fung
;
Wu, Luorong
;
King, Ceridwyn
- In:
International journal of hospitality management
83
(
2019
),
pp. 274-282
Persistent link: https://www.econbiz.de/10012122098
Saved in:
2
Building and measuring employee-based brand equity
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
44
(
2010
)
7/8
,
pp. 938-971
Persistent link: https://www.econbiz.de/10008650644
Saved in:
3
"One size doesn't fit all" : tourism and hospitality employees' response to internal brand management
King, Ceridwyn
- In:
International journal of contemporary hospitality management
22
(
2010
)
4
,
pp. 517-534
Persistent link: https://www.econbiz.de/10008651307
Saved in:
4
Determinanten eines erfolgreichen Behavioral Branding : Ergebnisse einer empirischen Studie
Henkel, Sven
;
Tomczak, Torsten
;
Heitmann, Mark
; …
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 213-236)
.
2009
Persistent link: https://www.econbiz.de/10003856700
Saved in:
5
Interne Markenführung durch Markengeschichten
Wentzel, Daniel
;
Tomczak, Torsten
;
Herrmann, Andreas
; …
- In:
Die Betriebswirtschaft : DBW
68
(
2008
)
4
,
pp. 418-439
Persistent link: https://www.econbiz.de/10003733319
Saved in:
6
Internal branding: exploring the employee's perspective
King, Ceridwyn
;
Grace, Debra
- In:
The journal of brand management : an international journal
15
(
2007/08
)
5
,
pp. 358-372
Persistent link: https://www.econbiz.de/10003699478
Saved in:
7
Determinanten eines erfolgreichen Behavioral Branding : Ergebnisse einer empirischen Studie
Henkel, Sven
;
Tomczak, Torsten
;
Heitmann, Mark
; …
- In:
Behavioral Branding : wie Mitarbeiterverhalten die …
,
(pp. 213-236)
.
2008
Persistent link: https://www.econbiz.de/10003599910
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->