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isPartOf:"European journal of marketing : EJM"
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HR marketing
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Anselmsson, Johan
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European journal of marketing : EJM
SpringerLink / Bücher
56
Personalmarketing 2.0 : vom Employer Branding zum Recruiting
29
Employer Branding : Arbeitgeber positionieren und präsentieren
17
European Journal of Marketing
17
Journal of Services Marketing
17
Human resource management
15
Erfolgsfaktor Employer Branding : Mitarbeiter binden und die Gen Y gewinnen
14
Social Media im Personalmarketing : erfolgreich in Netzwerken kommunizieren
13
Personalkommunikation : interne und externe Öffentlichkeit für HR-Themen gewinnen
12
Personalwirtschaft : das Magazin für den Job HR
12
Employer brand management : Arbeitgebermarken aufbauen und steuern
11
Europäische Hochschulschriften / 5
11
Gabler Edition Wissenschaft
11
International Journal of Bank Marketing
11
Stellenanzeigen als Instrument des Employer Branding in Europa : interdisziplinäre und kontrastive Perspektiven
11
The journal of brand management : an international journal
11
essentials
11
Innovatives Markenmanagement
10
Springer eBook Collection
10
War for Talents : Erfolgsfaktoren im Kampf um die Besten
10
Journal of business research : JBR
9
Research
9
The international journal of human resource management
9
BestMasters
8
Business horizons
8
International journal of hospitality management
8
Marketing Intelligence & Planning
8
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
8
The journal of product & brand management
8
Administrative Sciences : open access journal
7
Employer branding for competitive advantage : models and implementation strategies
7
European management journal
7
Innovationen im Personalmanagement : die spannendsten Entwicklungen aus der HR-Szene und ihr Nutzen für Unternehmen
7
International Journal of Contemporary Hospitality Management
7
Journal of business and psychology
7
Wirtschaftspsychologie aktuell : Zeitschrift für Personal und Management
7
Corporate communications : an international journal
6
European research studies
6
Global business review
6
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ECONIS (ZBW)
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1
Exploring the impact of employees' self-concept, brand identification and brand pride on brand citizenship behaviors
Helm, Sabrina Verena
;
Renk, Uwe
;
Mishra, Anubha
- In:
European journal of marketing : EJM
50
(
2016
)
1/2
,
pp. 58-77
Persistent link: https://www.econbiz.de/10011453236
Saved in:
2
Customer-based brand equity and human resource management image : do retail customers really care about HRM and the employer brand?
Anselmsson, Johan
;
Bondesson, Niklas
;
Melin, Frans
- In:
European journal of marketing : EJM
50
(
2016
)
7/8
,
pp. 1185-1208
Persistent link: https://www.econbiz.de/10011608892
Saved in:
3
Employer brand trust and affect : linking brand personality to employer brand attractiveness
Rampl, Linn Viktoria
;
Kenning, Peter
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 218-236
Persistent link: https://www.econbiz.de/10010344088
Saved in:
4
Internal market orintation, market capabilities and learning orientation
Fang, Shyh-Rong
;
Chang, Enchi
;
Ou, Chueh-chu
;
Chou, Chia-hui
- In:
European journal of marketing : EJM
48
(
2014
)
1/2
,
pp. 170-192
Persistent link: https://www.econbiz.de/10010344216
Saved in:
5
A hierarchical model of the internal relationship marketing approach to nurse satisfaction
Peltier, James
;
Schibrowsky, John A.
;
Nill, Alexander F.
- In:
European journal of marketing : EJM
47
(
2013
)
5/6
,
pp. 899-918
Persistent link: https://www.econbiz.de/10009763954
Saved in:
6
A multilevel investigation of relationships among brand-centered HRM, brand psychological ownership, brand citizenship behaviors, and customer satisfaction
Chang, Aihwa
;
Chiang, Hsu-hsin
;
Han, Tzu-shian
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 626-662
Persistent link: https://www.econbiz.de/10009567643
Saved in:
7
Examining the antecedents of positive employee brand-related attitudes and behaviours
King, Ceridwyn
;
Grace, Debra
- In:
European journal of marketing : EJM
46
(
2012
)
3/4
,
pp. 469-488
Persistent link: https://www.econbiz.de/10009535670
Saved in:
8
Internal branding process : key mechanisms, outcomes and moderating factors
Khanyapuss Punjaisri
;
Wilson, Alan M.
- In:
European journal of marketing : EJM
45
(
2011
)
9/10
,
pp. 1521-1537
Persistent link: https://www.econbiz.de/10009378594
Saved in:
9
Self-congruity and volunteering : a multi-organisation comparison
Randle, Melanie
;
Dolnicar, Sara
- In:
European journal of marketing : EJM
45
(
2011
)
5
,
pp. 739-758
Persistent link: https://www.econbiz.de/10009231881
Saved in:
10
Internal-market orientation : a misconceived aspect of marketing theory
Gounaris, Spiros
;
Vassilikopoulou, Aikaterini
; …
- In:
European journal of marketing : EJM
44
(
2010
)
11/12
,
pp. 1667-1699
Persistent link: https://www.econbiz.de/10008773207
Saved in:
11
Internal market orientation and its influence on organisational performance
Tortosa, Vicent
;
Moliner, Miguel A.
;
Sánchez, Javier
- In:
European journal of marketing : EJM
43
(
2009
)
11/12
,
pp. 1435-1456
Persistent link: https://www.econbiz.de/10009525783
Saved in:
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