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International marketing
10
Internationales Marketing
10
Comparison
3
International market entry
3
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3
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3
Auslandsinvestition
2
Consumer behaviour
2
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1991-1992
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Kostecki, Michel M.
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Journal of East-West business
International marketing review
135
Journal of international marketing
122
Journal of global marketing
111
Journal of business research : JBR
102
International business review : the official journal of the European International Business Academy
44
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
42
Industrial marketing management : the international journal for industrial and high-tech firms
41
SpringerLink / Bücher
37
Advances in international marketing
36
Journal of international consumer marketing
34
Europäische Hochschulschriften / 5
31
Handbook of research in international marketing
26
Journal of euromarketing
26
The journal of brand management : an international journal
25
Asia Pacific journal of marketing and logistics
24
European journal of marketing : EJM
24
Management international review : mir ; journal of international business
24
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
23
International journal of advertising : the quarterly review of marketing communications
18
Journal of strategic marketing
18
Journal of the Academy of Marketing Science
18
The SAGE handbook of international marketing
18
The journal of business & industrial marketing
17
Marketing intelligence & planning
16
Herausforderungen der internationalen marktorientierten Unternehmensführung : Festschrift für Reinhard Hünerberg
15
Journal of world business : JWB
15
The journal of product & brand management
15
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
14
European journal of international management : EJIM
14
Handbook of research on international advertising
14
Journal of marketing
14
Gabler Edition Wissenschaft
13
International journal of business and globalisation : IJBG
13
International marketing ; Vol. 1
13
International marketing ; Vol. V
13
Journal of macromarketing : examining the interactions among markets, marketing, and society
13
Journal of marketing management : MM
13
Research handbook on export marketing
13
Springer eBook Collection
13
International marketing ; Vol. 2
12
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ECONIS (ZBW)
10
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1
Interfirm relationships in emerging markets : the importance of relationships and cultural sensitivity
Voldnes, Gøril
;
Kvalvik, Ingrid
- In:
Journal of East-West business
23
(
2017
)
2
,
pp. 194-214
Persistent link: https://www.econbiz.de/10011745193
Saved in:
2
International marketing channels for Brazilian beef : comparison between Russia and the United Kingdom
Thomé, Karim Marini
;
Vieira, Luciana Marques
;
Santos, …
- In:
Journal of East-West business
18
(
2012
)
4
,
pp. 301-320
Persistent link: https://www.econbiz.de/10009713294
Saved in:
3
Brand positioning strategies in Russia : regional differences in the importance of corporate endorsement and symbolic brand attributes
Jakubanecs, Alexander
;
Supphellen, Magne
- In:
Journal of East-West business
16
(
2010
)
4
,
pp. 286-302
Persistent link: https://www.econbiz.de/10008841889
Saved in:
4
Perceptions of offensive advertising elements : a China-US comparison
Waller, David S.
;
Christy, Timothy P.
;
Fam, Kim Shyan
- In:
Journal of East-West business
14
(
2008
)
3/4
,
pp. 325-343
Persistent link: https://www.econbiz.de/10003808503
Saved in:
5
The role of cooperation and innovation in reducing the likelihood of export withdrawals : the case of the Estonian wood sector
Reiljan, Ele
- In:
Journal of East-West business
13
(
2007
)
2/3
,
pp. 243-261
Persistent link: https://www.econbiz.de/10003481711
Saved in:
6
Relationship strategies for market entry : the experience of New Zealand companies in Eastern Europe
Beverland, Michael
- In:
Journal of East-West business
7
(
2001
)
4
,
pp. 55-77
Persistent link: https://www.econbiz.de/10001690507
Saved in:
7
East-West business relationships : establishment and development
In:
Journal of East-West business
1
(
1996
)
4
,
pp. 1-115
Persistent link: https://www.econbiz.de/10001214932
Saved in:
8
Export concerns of small and medium-sized enterprises in Poland
Kostecki, Michel M.
- In:
Journal of East-West business
1
(
1996
)
4
,
pp. 95-115
Persistent link: https://www.econbiz.de/10001334511
Saved in:
9
New business development and industrial marketing to Estonia : a network approach
Törnroos, Jan-Åke
- In:
Journal of East-West business
1
(
1996
)
4
,
pp. 51-71
Persistent link: https://www.econbiz.de/10001334513
Saved in:
10
Hungary - a market ready for Western brands?
Becker, Sven H.
- In:
Journal of East-West business
1
(
1995
)
2
,
pp. 29-51
Persistent link: https://www.econbiz.de/10001180271
Saved in:
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