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isPartOf:"Journal of business research : JBR"
~subject:"Markenartikel"
~subject:"Emerging economies"
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Markenartikel
Emerging economies
International marketing
102
Internationales Marketing
102
Consumer behaviour
37
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37
Brand management
24
Markenführung
24
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23
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Diamantopoulos, Adamantios
2
Halkias, Georgios
2
Ahammad, Mohammad F.
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Alden, Dana
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1
Bourdin, David
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Cardinali, Silvio
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Journal of business research : JBR
Journal of international marketing
21
International marketing review
17
Journal of global marketing
11
The journal of brand management : an international journal
9
International journal of emerging markets
7
Handbook of research in international marketing
6
European journal of marketing : EJM
4
Harvard business review : HBR
4
International business review : the official journal of the European International Business Academy
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
International marketing in the fast changing world
4
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
4
Journal of strategic marketing
4
The journal of product & brand management
4
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of business and globalisation : IJBG
3
Journal of East-West business
3
Journal of Islamic marketing
3
Journal of euromarketing
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of international consumer marketing
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Journal of marketing
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Journal of retailing and consumer services
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Journal of the Academy of Marketing Science
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Research handbook on export marketing
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SpringerLink / Bücher
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Advances in international marketing
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Asia Pacific business review
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Cross-cultural and critical perspectives on brands
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European journal of international management : EJIM
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European research studies
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Europäische Hochschulschriften / 5
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Harvard-Business-Manager : das Wissen der Besten
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Interfaces : the INFORMS journal on the practice of operations research
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International journal of management and economics
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International journal of retail and distribution management
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Jahrbuch Markentechnik
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Journal of Asia Business Studies
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Journal of macromarketing : examining the interactions among markets, marketing, and society
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ECONIS (ZBW)
13
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1
The effect of local institutions on the competitive strategies of exporters : the case of emerging economies in Latin America
Heredia Pérez, Jorge A.
;
Geldes, Cristian
;
Kunc, Martin
; …
- In:
Journal of business research : JBR
169
(
2023
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014468541
Saved in:
2
The effect of brand names and logos' figurativeness on memory : an experimental approach
Lencastre, Paulo de
;
Machado, Joana César
;
Costa, Patrício
- In:
Journal of business research : JBR
164
(
2023
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014304102
Saved in:
3
Articulatory global branding : generalizability, modulators, and mechanisms of the in-out effect in non-WEIRD consumers
Motoki, Kosuke
;
Pathak, Abhishek
- In:
Journal of business research : JBR
149
(
2022
),
pp. 231-239
Persistent link: https://www.econbiz.de/10013325591
Saved in:
4
Cultural consequences of brands' masstige : an emerging market perspective
Das, Manish
;
Saha, Victor
;
Jebarajakirthy, Charles
; …
- In:
Journal of business research : JBR
146
(
2022
),
pp. 338-353
Persistent link: https://www.econbiz.de/10013271407
Saved in:
5
Constituents of dynamic marketing capability : strategic fit and heterogeneity in export performance
Hoque, Mohammad Tayeenul
;
Nath, Prithwiraj
;
Ahammad, …
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1007-1023
Persistent link: https://www.econbiz.de/10013185070
Saved in:
6
The compensatory influences of country stereotypes and the global/local nature of brands : an extended framework
Bourdin, David
;
Halkias, Georgios
;
Makri, Aikaterini
- In:
Journal of business research : JBR
137
(
2021
),
pp. 28-38
Persistent link: https://www.econbiz.de/10012665753
Saved in:
7
The moderated mediating effect of international diversification, technological capability, and market orientation on emerging market firms' new product performance
Wu, Jie
;
Ma, Zhenzhong
;
Liu, Zhiyang
- In:
Journal of business research : JBR
99
(
2019
),
pp. 524-533
Persistent link: https://www.econbiz.de/10012023717
Saved in:
8
Stereotyping global brands : is warmth more important than competence?
Kolbl, Živa
;
Arslanagic-Kalajdzic, Maja
; …
- In:
Journal of business research : JBR
104
(
2019
),
pp. 614-621
Persistent link: https://www.econbiz.de/10012105237
Saved in:
9
Challenges and opportunities for marketers in the emerging markets
Sharma, Piyush
;
Luk, Sherriff T. K.
;
Cardinali, Silvio
; …
- In:
Journal of business research : JBR
86
(
2018
),
pp. 210-216
Persistent link: https://www.econbiz.de/10011855300
Saved in:
10
A snapshot of different issues on marketing in emerging economies : editorial to the special section
Wagner, Udo
;
Szymura-Tyc, Maja
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3617-3620
Persistent link: https://www.econbiz.de/10011515198
Saved in:
11
The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios
;
Davvetas, Vasileios
;
Diamantopoulos, …
- In:
Journal of business research : JBR
69
(
2016
)
9
,
pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
Saved in:
12
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
13
Cultural influences on global firms' decisions to cut the strategic brand ties that bind : a commentary essay
Roster, Catherine A.
- In:
Journal of business research : JBR
67
(
2014
)
4
,
pp. 486-488
Persistent link: https://www.econbiz.de/10010362096
Saved in:
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